Biggest TikTok trends of 2025. Group 7, Jet2 holiday, Hozier's yell, more
A year has, arguably, never been more consequential for TikTok than 2025. It both began and ended with the social media platform facing an uncertain future in the United States as a potential ban loomed.
However, except for a 24-hour period of darkness in January, users have proceeded as usual.
Songs from past generations recirculated the charts , grown men wished their friends goodnight and quarter zips became cool again. Trends like these, which catch on across all sides of the algorithm, are perhaps the most memorable content on TikTok each year.
"Trend is a nebulous word," TikTok's Creative Center website says. "It can describe ever-changing definitions of what's cool or sales patterns over time."
On TikTok, trends are "the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform," according to the social media platform.
As the calendar flips to 2026, here's a look at our top 10 picks for the most viral trends that spread on TikTok this year.
Our picks for biggest TikTok trends of 2025
Group 7
A singer's experiment with a series of seven TikTok videos gave birth to one of the year's more incidental trends: Group 7.
Sophia James, a 26-year-old musician based in Los Angeles, posted seven videos to TikTok on Oct. 17 in an effort to promote her new single, "So Unfair."
Each video assigned viewers to a numbered "group." The video for Group 7 went the most viral, thus inventing the internet's special circle that everyone from brands to sports teams has weighed in on.
Read more about the trend: 'Group 7' is taking off on TikTok and no, it doesn't have anything to do with '6-7'
Nothing beats a Jet2 holiday
A British airline ad had everyone wishing they were on a Jet2 holiday in 2025.
Over the summer, a 2024 television ad for the British airline Jet2 resurfaced on TikTok. Set to the tune of Jess Glynne's 2015 song "Hold My Hand," the ad cheerily declares, "nothing beats a Jet2 holiday."
Thousands of creators have shared their own videos to the tune of the ad using several audios available on TikTok . Mostly, users superimposed the sound over funny moments. Even the voice actor behind the viral audio and the airline itself weighed in on the trend.
"This is what we mean when we say that NOTHING beats a Jet2holiday...," reads Jet2's caption for a July 15 Instagram post that shows a video of the travelers using the airline.
Read more about the trend: Social media users are proving why nothing beats a Jet2 holiday. What's that?
Nicki Minaj high heel challenge
History has shown that songs — or in this case, music videos — can find new life on TikTok years or even decades after they were first released. Nicki Minaj released the music video for her song "High School" in 2013, but it gained renewed attention in 2025 due to a new trend on TikTok involving high heels .
The challenge involves people recreating a move that Minaj models in the music video, during which she crosses one leg over the other while balancing both her feet on the ground and wearing high heels.
It's had everyone from regular users to celebrities like Ciara and Jenna Bush Hager donning their stilettos and trying the balancing act.
'Beez in the Trap'
Minaj's music also had a hand in another one of our picks for this year's top TikTok trends. A mashup between her 2012 song " Beez in the Trap " and 4 Non Blondes' early '90s hit " What's Up? " has taken TikTok by storm in recent months because of a viral lip-syncing trend.
The trend starts with two people standing back to back as one person recites the portion of the mashup from "What's Up?" Then, the camera pans to the other person, and they belt out the chorus from "Beez in the Trap."
Videos of the trend have racked up millions of views on the social media platform, with some A-listers participating, including Jimmy Fallon with Malala Yousafzai , Khloé Kardashian with Kylie Jenner , Sabrina Carpenter with Marcello Hernández , as well as many others gyrating to the remix.
Read more about the trend: Jennifer Lopez recruits Linda Perry to nail the viral Nicki Minaj mashup trend
Aura farming
A centuries-old Indonesian tradition led to a popular dancing clip and a new slang term that became a contender for Oxford's Word of the Year.
A video of a boy dancing on a moving boat during the annual Indonesian event known as Pacu Jalur, posted on TikTok in July, gained millions of views and popularized the phrase "aura farming."
While "aura farming" was first coined in 2024, according to Know Your Meme , it became even more popular after the video from Pacu Jalur was posted. Since then, recreating the dance has become a widespread trend that even caught on among NFL players .
The term has also been expanded to generally refer to cultivating "an impressive, attractive, or charismatic persona or public image by behaving or presenting oneself in a way intended subtly to convey an air of confidence, coolness, or mystique," per Oxford.
Read more about the trend: 'Aura farming,' explained: How a TikTok meme invaded the sports world
Holy airball
2025 was also the year of flexing on TikTok. A trend that gained traction on the platform in late May, "Holy (freaking) airball" videos, showed users bragging about what they are known for or other random facts about themselves, whether it be a career, hobby or general achievement.
Set to Jeezy's 2005 hit " Survivor ," videos are formatted like a conversation with a new friend in which the user has to "break it" to the other person that they are worth knowing about.
For example, Julianne Hough , who is known for winning " Dancing with the Stars " twice, posted a TikTok video that said, "Told him I liked to dance."
"He said, 'Oh, cute. As a kid?'," the screen says before transitioning into a series of videos of Hough competing on "Dancing with the Stars" with the caption, "#HolyAirball."
An "airball" refers to a missed basketball dunk.
Read more about the trend: 'Holy Airball' trend explained: Celebs, athletes take time to show off
Hozier's yell
Hozier's three-second ad-lib on the duet version of Noah Kahan's 2023 song "Northern Attitude (Hozier's Version)" became the catalyst for a joy-inducing TikTok trend earlier this year.
The trend involves users taking a portion of the song in which Hozier belts out a long yell and putting their own clips to it, declaring "a moment that felt like Hozier's yell." The chosen moments generally portray times when users felt peak happiness or catharsis.
'Maui Wowie'
Another decades-old song contributed to one of our picks for top TikTok trends this year.
Using Kid Cudi's 2008 song "Maui Wowie," the trend involves users suspending themselves from street signs, lamp posts or other high surfaces, and showing off their upper body strength while lip-syncing.
Many, including Kid Cudi himself , hang from signs using one or both hands while dangling their legs and singing to the song.
I'm so hungry I could eat
Sure, you may have at some point been so hungry you could eat a horse, cow or other random inanimate object. But have you ever considered eating your parents' childhood friend or teen crush?
The "I'm so hungry" challenge involves a person catching their loved one off guard by telling them that they could eat someone from their past, such as an old friend, boss or ex.
The trend, which was popularized earlier this year, has been recreated by countless social media users sharing funny videos of people responding in various ways, some laughing and others angry, about a name from the past being brought up.
Read more about the trend: 'I'm so hungry I could eat' trend takes the internet by storm
Bugatti challenge
An old challenge with new life in 2025 is our last pick for this year's best TikTok trends.
The "Bugatti Challenge" features people sitting on the floor, pretending to drive a car as someone off-camera pulls their feet to slide them out of the frame. Videos are set to Ace Hood's 2013 hit, "Bugatti," with the line, "I woke up in a new Bugatti."
The most-viewed videos in the trend are those that don't go quite right, such as partners who have drastically different strength levels to pull each other.
Read more about the trend: 'I woke up in a new Bugatti'
Melina Khan is a national trending reporter for USA TODAY. She can be reached at melina.khan@usatoday.com .
Contributing: Greta Cross, Edward Segarra, USA TODAY
This article originally appeared on USA TODAY: Biggest 2025 TikTok trends: Group 7, Jet2 holiday, holy airball, more
