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Victoria’s Secret to Bring Back Annual Fashion Show After Five-year Hiatus With Runway, ‘Iconic’ Wings and Redefined Company Era

Hannah Malach
2 min read
  • The Victoria’s Secret Fashion Show is set to return in 2024 after being canceled in 2019, promising a revamped version that will include glamour, runway, wings, musical entertainment, and more.

The Victoria's Secret Fashion Show is back in 2024, the lingerie retailer announced on Wednesday.

"We've read the comments and heard you," a post to the company's Instagram reads. "The Victoria's Secret Fashion Show is back and will reflect who we are today, plus everything you know and love — the glamour, runway, wings, musical entertainment and more. Stay tuned…it only gets more iconic from here."

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After canceling the annual television special in 2019, Victoria's Secret returned to the small screen last year with "The Victoria's Secret World Tour." Airing on Prime, the documentary highlighted the VS20, a group of 20 global creatives who conceived custom looks for the brand's runway models.

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"This film is the ultimate expression of the Victoria's Secret brand transformation," Raúl Martinez , executive vice president and head creative director of Victoria's Secret, said at the time. "It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women's stories and perspectives."

Candice Swanepoel at a 2023 event celebrating

Candice Swanepoel at a 2023 event celebrating "The Victoria's Secret World Tour."

The film represented a new era for Victoria's Secret, which was plagued with accusations of workplace toxicity amid the burgeoning # MeToo movement .

Ed Razek, the Fashion Show's longtime chief marketing officer, left the company in 2019 after receiving backlash for his stance on refusing to hire plus-sized or transgender models. A 2020 expose in the New York Times further exposed Victoria's Secret's alleged "culture of misogyny, bullying and harassment."

 Click below to see every Victoria's Secret Million-Dollar Fantasy Bra 

victoria's secret fantasy bras

A date for the 2024 Victoria's Secret Fashion Show has not yet been announced, though it was confirmed that the event will return in the fall.

Julia Fox at a 2023 event celebrating

Julia Fox at a 2023 event celebrating "The Victoria's Secret World Tour."

 Every Victoria's Secret Fantasy Bra: Photos 

287249 10: A five-story likeness of Claudia Schiffer is on display December 4, 1996 in New York City. Schiffer unveiled one of the four new Victoria's Secret Manhattan locations with a five-story image of herself wearing a million dollar diamond miracle bra. (Photo by Evan Agostini/Liaison)
Natalie Portman Thinks Pink in Whimsical Oscar de la Renta 3D Minidress for ‘Lady in the Lake’ Red Carpet Screening
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Tyra Banks during Victoria's Secret Unveils $3 Million Diamon Dream Bra at Victoria's Secret Store in New York City, New York, United States. (Photo by Ron Galella/Ron Galella Collection via Getty Images)
Natalie Portman Thinks Pink in Whimsical Oscar de la Renta 3D Minidress for ‘Lady in the Lake’ Red Carpet Screening
Victoria's Secret Fashion Show 2024 Returns After 5-Year Hiatus
Natalie Portman Thinks Pink in Whimsical Oscar de la Renta 3D Minidress for ‘Lady in the Lake’ Red Carpet Screening

 View Gallery

Launch Gallery: Inside the Victoria's Secret World Tour 2023 in New York

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