WATCH: Detroit Lions' Dan Campbell crushes his second Applebee's commercial
The second Dan Campbell commercial with Applebee's has dropped and it might be better than the first.
If you were unaware, the Detroit Lions head coach is a leading actor in Applebee's commercials set to air during the 2024 NFL season. His first advertisement with the national family restaurant chain debuted Wednesday, depicting Campbell as a waiter wearing a coach's headset, warning customers to cover their mouth before delivering their order.
The second commercial that dropped Thursday was about 15 seconds longer and puts Campbell in one of his natural positions.
In the new ad campaign, Campbell is acting as the assistant shift manager for an Applebee's restaurant, and directs the rest of the staff around in his typical Lions coaching style.
Campbell playfully explains what he's bringing to the restaurant ("Now that I'm on this team, we are going to have a different level of production"), including friendly competition with staff, which leads to him setting a goal of catching a co-worker for employee of the month.
On Wednesday, Campbell said he reluctantly signed up to do the commercials with some nudging from his wife and daughter.
"Look, this was something I've been reluctant (to do)," Campbell said at the Lions' practice facility in Allen Park. "My wife and my daughter are constantly like, 'You got to do it. You ought to do it. Do this. Do this.' So, they talked me into the Applebee's deal, and I said, 'All right, we'll do it.'"
But, Campbell enjoyed working with the production team to produce the two commercials.
"I had fun with it," Campbell said. "The staff and crew that worked with us were unbelievable. The actors were awesome. I mean, they made it what it is."
The first advertisement has started to play during commercial breaks, showing up on Amazon for the past two days since being released.
Expect to see plenty more of Dan Campbell the Applebee's server throughout football season.
Jared Ramsey is a sports reporter for the Detroit Free Press covering the city's professional teams, the state's two flagship universities and more. Follow Jared on X @jared_ramsey22 , and email him at jramsey@freepress.com.
This article originally appeared on Detroit Free Press: Dan Campbell crushes his second Applebee's commercial


