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46 Gifts for Millennials Who Deserve Better Than Another Candle

Deena Campbell

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below.

Read the original article on Purewow .

There's a lot of talk out there lumping all millennials together into one neat and tidy stereotype. We purportedly spend all our money on avocado toast and Stanley tumblers, refuse to let go of our skinny jeans and no-show socks and can't get enough of comfortwear and Sepia tones. OK, so maybe that last one is a little bit true, but millennials are much more than just a stereotype. After all, this is a generation that survived dial-up internet, low-rise jeans and the Great Recession. And now? Everyone is launching a podcast or starting a business. Which is also why we're often somewhat tricky to shop for.

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But finding the perfect gifts for millennials (or anyone on your list) doesn't have to feel like a full-time job. To help inspire you this holiday season, my fellow millennial editors and I have put together a list of 46 fabulous gift ideas sure to bring a smile to the face of your food-obsessed sister who's always experimenting with a new recipe, your fashionista cousin who knows about trends before TikTok does and even your picky BFF who's notoriously hard to please.

So, what's on the wish list for 2026? For starters, nostalgia is having a major moment, with Coach bags and Gap fragrances making a comeback. Meanwhile, everyone's either joining a run club, investing in high-tech skincare or finding increasingly expensive ways to stay home. (A $300 slushy machine? Yes, please.) From Nike's latest Alphafly running shoes for the friend chasing a marathons to Shark's CryoGlow LED face mask for the beauty obsessive who takes their nighttime routine very seriously, there's something for everyone. I've even included a few unexpected splurges, because at this point in life, getting excited about a new dining table is perfectly normal. Welcome to adulthood , millennials.

5 Fashion Rules to Get You Through the Holiday Season in Style

1. Mahjong Go! – American Mahjong Rules

Amazon

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Mahjong is having a moment, and I'm here for it. If you've been curious about the game but aren't quite ready to invest in a traditional tile set, Mahjong Go! offers a fun alternative. This fast-paced card game puts a modern spin on American mahjong, swapping traditional tiles for 152 playing cards. Designed for four players, it's compact enough to bring on vacation, to a friend's house or anywhere game night takes you. Plus, it's a great gift for anyone looking to pick up a new hobby that doesn't involve staring at a screen.

$20 at Amazon

2. Away Large Suitcase

Away

The best gift for millennials are ones that can help them escape their 9-to-5. Case in point (pun intended): a sturdy suitcase like this stunner from Away. The checked luggage is crafted from a durable, lightweight polycarbonate hard shell and finished with a sleek matte and pebbled leather texture. It features a laundry bag, 360-degree wheels and underside grab handle—which makes it easy for them to haul in and out of the car), but my favorite design aspect is the cherry red colorway.

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$345 at Away

3. Aesop Arrival Kit

Aesop

There's something about Aesop toiletries that makes even the most ordinary shower feel like a five-star hotel experience. This travel-friendly set includes 50mL bottles of shampoo and conditioner, making it ideal for weekend getaways, gym bags or anyone who refuses to sacrifice their haircare routine while traveling. The sleek, minimalist packaging is a bonus, but it's the luxurious formulas that make this duo feel like a little indulgence. Gift it to your frequent-flyer friend or keep it for yourself.

$53 at Amazon

4. Nordstrom Moonlight Eco Knit Pajamas

Nordstrom

For the friend who loves a good bed rot , make sure they look fab doing it in Nordstrom's cult-favorite Moonlight pajamas. With elegant piping, notched lapels and plenty of fun colors and prints to choose from, these will become their go-to sleep set. The fabric is a soft, stretchy and comfortable Tencel and spandex blend that's machine washable and dryer safe.

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$85 at Nordstrom

5. Camp Snap CS-8 Digital Video Camera

Urban Outfitters

Remember when we recorded home videos on actual camcorders instead of our iPhones? Well, consider this a little blast from the past. Inspired by the iconic Super 8 cameras, the Camp Snap CS-8 combines old-school nostalgia with modern technology. It features five vintage-inspired filters, an 8x digital zoom and a rechargeable battery. But, there's no playback screen, meaning you can't obsessively watch, delete or reshoot every clip. Instead, you get to live in the moment and relive the memories later. It's the perfect gift for millennials who grew up watching their parents document every birthday party, family vacation and questionable childhood haircut on a camcorder.

$199 at Urban Outfitters

6. Nike AlphaFly 4

Nike

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I recently wore a pair while running a half marathon, so I can personally attest to the Nike Alphafly 4's comfort and performance. Designed for long-distance racing, these high-performance sneakers feature responsive ZoomX cushioning, a carbon-fiber plate and Air Zoom units to help runners go the distance. Yes, they're a splurge, but for someone chasing a new personal record, they're worth every penny. And if they need another excuse to sign up for a race, consider this it.

$280 at Nike

7. Rothy's Après Loafer Mule

rothy's

Millennials have reached the age where comfort is nonnegotiable, but that doesn't mean they're ready to sacrifice style. Rothy's Après Loafer Mule is the perfect marriage of a cozy house slipper and a sophisticated loafer. The plush, velvety texture and rich cinnamon hue give these slip-ons an elevated feel, while the backless silhouette makes them easy to throw on when you're running out the door. And, they're machine washable, because adulting is hard enough without adding a trip to the dry cleaner.

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$165 at Rothys

8. Reformation Cashmere Boyfriend Sweater

Reformation

Millennials know the difference between a sweater they'll wear once and one they'll reach for year after year, and this cashmere boyfriend sweater will be their go-to. Made from soft, luxurious cashmere, it has that oversized fit that's of the moment. Yes, it's definitely a splurge, but aren't they worth it?

$178 at Reformation

9. Meta Starfire Kylie Edition AI Glasses

Best Buy

Remember when the coolest piece of technology was a pair of Oakley sunglasses with built-in headphones? Well, things have come a long way. These Kylie Jenner-designed Meta glasses are powered by Snapdragon technology and feature a 12-megapixel camera, hands-free video recording, live translation and built-in speakers. I wore them during Paris Fashion Week and loved being able to capture moments without constantly reaching for my phone. Plus, the chic frames look like regular designer sunglasses. It's giving Inspector Gadget, but make it fashion.

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$399 at Best Buy

10. Bodum Cold Brew Coffee Maker

Amazon

This cold brew coffee maker lets the caffeine-dependent millennial on your list make the good stuff with barely a pause in their busy mornings. Just add fresh ground coffee and filtered water and let it steep for 12 to 24 hours in the fridge before pressing and pouring into a glass. Bonus: The whole contraption is dishwasher safe.

$15 at Amazon

$15 at target

11. Béis The Weekender

Béis

One of the best gifts for millennials is inarguably Béis' beloved weekender bag . "Visually, the bag has everything I look for in a travel accessory, by which I mean it's totally minimal and timeless," says PureWow's former Wellness Director, Sarah Stiefvater . "I chose the black color since I exclusively wear black while traveling (and while not traveling, honestly), but it's also available in beige, gray and navy [as well as a handful of additional colorways]. It's sleek and no-frills. The real selling point, in my opinion, is the spacious zippered compartment at the bottom of the bag, which is perfect for storing shoes, toiletry bags or even laundry."

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$108 at Béis

12. Simply Ina: A Barefoot Contessa Cookbook

Amazon

Featuring 85 recipes, Simply Ina is packed with easy, delicious dishes, clever shortcuts and dinner party inspiration. From make-ahead meals to impressive desserts, there's something for every occasion. It's the perfect gift for the friend who loves hosting but would rather spend time sipping wine with guests than slaving away in the kitchen. Because, as Ina would say, how easy is that?

$26 at Amazon

13. UGG Women's Après City Tall

Bloomingdale's

The Après City Tall Boots give the nostalgic favorite a stylish upgrade, with a tall silhouette that's equal parts cozy and cool. They're the perfect gift for anyone who wants to channel après-ski chic without actually setting foot on a mountain.

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$300 at Bloomingdale's

14. The Woobles Beginner Crochet Kit

The Woobles

Whether they're already a crochet pro or simply curious about getting into a new hobby, The Woobles kits make things incredibly easy to get started. Each kit comes with everything they need to complete whatever project they choose, including the yarn, stuffing, crochet hook, crochet pattern and a super-easy-to-follow tutorial that breaks down each and every step in detail. As someone who has completed multiple Woobles over the past year, I can assure they're an incredibly fun gift to give to any crafty person on your list.

$100 at the woobles

15. Apple Watch Series 12

apple

For the millennial who's juggling work, family, fitness goals and approximately 37 unread text messages, an Apple Watch might be the ultimate multitasking accessory. From tracking workouts and monitoring sleep to answering calls and checking notifications without reaching for a phone, this smartwatch makes everyday life a little easier. It's a splurge, sure, but for someone who's always on the go, it's a gift they'll actually use every single day.

$399 or $33.25/mo. at Apple

16. Jenny Bird Gia Hoop Earrings

Jenny Bird

Every millennial knows that a good pair of gold hoops can pull together an outfit in seconds, and Jenny Bird's Gia Hoops are no exception. With their sculptural silhouette and polished gold finish, these earrings put a modern spin on a jewelry-box staple. Consider them an instant upgrade to their everyday jewelry rotation.

$168 at Jenny Bird

17. Coach Chelsea Shoulder Bag 26

Coach

If there's one brand that deserves credit for surviving the questionable fashion choices of the early 2000s, it's Coach. The label that once dominated high school hallways has officially entered its cool-girl era, and the latest handbags are proof. From the slouchy Brooklyn shoulder bag to the structured Tabby, the collection features buttery leather, modern silhouettes and just the right amount of nostalgia. They're stylish enough to impress the fashion crowd but practical enough for everyday wear. Consider this the grown-up version of the Coach bag they begged their parents for in 2005.

$250 at Coach

18. Flamingo Estate Olive Oil & Fuyu Persimmon Vinegar Duo

Bloomingdale's

Dinner parties are officially back, and the guest list isn't the only thing worth obsessing over. Tasty olive oil is just as important as a good bottle of wine. For the friend who takes their tablescape as seriously as the menu, this Flamingo Estate duo is the perfect gift. It pairs rich, peppery extra virgin olive oil with a bright, slightly tart persimmon vinegar that can elevate everything from salads to homemade marinades. Both are made in California and come in bottles chic enough to leave on the kitchen counter.

$104 at Bloomingdale's

19. MasterClass Subscription

MasterClass

Garden with Ron Finley. Train Fido with Brandon McMillan. Play poker with Phil Ivey. Write thrillers with Dan Brown. Dive into creativity with Anna Wintour. This is the best gift for millennials who want to be a polymath. With courses ranging from cooking to personal development, beauty and interior design, one thing's for sure: They'll never be bored.

From $10/month at MasterClass

20. Valentino Donna Born in Roma Holiday Fragrance Gift Set

Macys

Remember when getting a bottle of designer perfume for Christmas felt like the height of luxury? Some things never change. Valentino's Donna Born in Roma combines intoxicating jasmine, warm vanilla bourbon and woody cashmeran for a floral fragrance that's so sophisticated and sexy. This three-piece holiday set includes a full-size perfume, travel spray and matching body lotion, so they can smell expensive from head to toe.

$188 ; $160 at Macys

21. Land's End 5 Pocket Open Top Canvas Tote Bag

Lands' End

Some bags are trendy, and others can survive just about anything, including a millennial's tendency to carry their entire life around. With its sturdy construction, roomy interior and handy exterior pocket, it's perfect for grocery runs, weekend getaways and hauling around the 17 things they probably don't need. And, yes, it can be personalized with a monogram, because nothing says adulthood quite like having your initials embroidered on a bag.

$30 at Land's End

22. Cozy Earth Bubble Cuddle Blanket

Cozy Earth

Make sure the millennial in your life isn't without one of these plush blankets at the next movie marathon. "When I first pulled this blanket out of the box, I genuinely thought it was folded in half—it's that thick and plush," says former associate editor Sydney Meister . "The faux fur pile is so soft and dense, it feels more like draping yourself in a luxury coat than a throw blanket (I've even mistaken it for my dog's Sheepadadoodle fur). It's heavy too—easily 10 to 15 pounds—which makes it feel like a hug every time I settle under it." So while this throw doesn't come cheap, it definitely feels every bit as luxe as its price tag.

From $228 at Cozy Earth

23. Shark CryoGlow LED Face Mask, Kevin Hart Collab

Shark

Millennials have officially reached the age where a night in with a skincare device sounds more appealing than a night out. And this Shark CryoGlow LED Face Mask, which combines red and blue LED light therapy with cooling technology to target fine lines, blemishes and under-eye puffiness is just what they need. Even Kevin Hart has gotten in on the action, teaming up with Shark for a collaboration that brings some humor to the high-tech skincare craze. Sure, they'll look like a futuristic robot while wearing it, but the promise of smoother, brighter-looking skin is worth sacrificing a little dignity. Besides, if the comedian can take his skincare seriously, so can they.

$419 at Shark Beauty

24. Ashley Luxe Burkhaus Dining Extension Table

Ashley Furniture

Who says holiday gifts have to fit under the Christmas tree? Sure, gifting someone a dining table is a little extravagant, but hear me out. Furniture is one of those purchases people put off for years, so why not surprise someone with a piece they'll actually use every day? This Ashley Burkhaus table features a rich brown finish, a modern double-pedestal base and an extendable design that seats up to eight. It's pricey, yes, but think of all the dinner parties, birthday celebrations and family gatherings it'll host. This has group gift written all over it.

$999 at Ashley Furniture

25. Draper James Linda Long-Sleeve Pajama

Draper James

This Draper James set, in a rich maroon hue, is perfect for the girl who has officially traded late nights out for early nights in. The classic button-down top and matching pants are so cozy, making them ideal for lounging around the house, binge-watching a favorite show or enjoying a slow Sunday morning. Because at this stage in life, a good night's sleep is the ultimate luxury.

$78 at Draper James

26. Maelove Advanced Dark Spots Duo

Remember when skincare consisted of a little face wash and whatever moisturizer was on sale at the drugstore? Those days are long gone. For the beauty lover who's now more concerned about hyperpigmentation than the occasional pimple, Maelove's Advanced Dark Spots Duo makes a thoughtful gift. The set includes the brand's Glow Maker Vitamin C Serum, formulated with 15 percent vitamin C to brighten skin, and Fade Away Brightening Serum, which uses alpha-arbutin, kojic acid and licorice root extract to help fade stubborn dark spots. Because aging gracefully is one thing, but there's nothing wrong with giving Mother Nature a little assistance.

$72 at Maelove

27. Owala FreeSip Stainless Steel Water Bottle

Amazon

Millennials have lived through the Nalgene, S'well and Stanley water bottle eras, so naturally, there's another reusable bottle to obsess over. And that's why we love the Owala FreeSip, a 24-ounce stainless steel bottle that keeps drinks cold for up to 24 hours and features a clever spout that lets them sip through a built-in straw or take a big swig. The Sweet Talk colorway adds a playful pop of color, making hydration feel a little less like a chore. Do they need another water bottle? Absolutely not. Will they love it anyway? Absolutely.

$35 at Amazon

28. EA Sports Madden NFL 27

Target

For the 90's baby who grew up playing Madden on the couch with friends, consider this a nostalgic gift with a modern upgrade. EA Sports Madden NFL 27 brings the football franchise to Nintendo Switch 2, letting them call the plays, build their dream team and experience the thrill of game day without leaving the house. It's the perfect gift for football fans who still think they could coach their favorite NFL team better than the professionals. And unlike their fantasy football league, this is one competition they might actually win.

$66 at Nintendo

29. Ninja SLUSHi Twist Slushie Machine

Amazon

If they grew up begging their parents for Slurpees at 7-Eleven, now they can make frozen drinks whenever they please. The Ninja SLUSHi Twist is a countertop machine that transforms everything from juice to cocktails into icy, slushy perfection without the need for ice. It makes up to ten servings, making it a hit for parties, backyard barbecues or a Friday night spent binge-watching reality TV. Is it a kitchen essential? No, but neither was the Easy-Bake Oven, and look how much fun that was.

$399 at Amazon

30. Trot Elevated Complete Set with Mat & Stand

Trot

You know that person who spends more money on their dog than themselves? This one's for them. The Raised Trot Complete Set gives their four-legged family member a seriously chic dining setup, complete with elevated bowls and a sleek, modern design that won't clash with their home decor. It's practical, stylish and just a little extra. But considering their dog probably already has a better wardrobe than they do, what's one more indulgence?

$226 ; $159 at Trotpets

31. My Dad Had That Car: A Nostalgic Look at the American Automobile, 1920–1990

Amazon

For the person who still talks about their first car like it was their first love, this book is a trip down memory lane. My Dad Had That Car by Tad Burness is a massive, 1,376-page hardcover featuring more than 12,500 illustrations of American automobiles, from vintage classics to the family station wagons of the '80s. It's packed with fascinating details about everything from horsepower to original sticker prices. The perfect gift for car enthusiasts, nostalgic dads or anyone who insists cars just aren't made like they used to be.

$21 at Amazon

32. Posca Exclusive Acrylic Paint Markers Gift Set

Amazon

If they still have a soft spot for Lisa Frank, gel pens and the sheer joy of a fresh box of art supplies, this one's a winner. The Posca gift set comes with 62 acrylic paint markers in a rainbow of colors, all neatly organized in a carrying case. They're perfect for decorating everything from canvases to ceramics, making them a fun gift for the creative type who needs a hobby that doesn't involve scrolling through TikTok.

$165 at Amazon

33. Knog Plus Twinpack USB Rechargeable Front & Rear Bike Lights

Amazon

These rechargeable bike lights make a surprisingly great stocking stuffer. The Knog Plus Free Twinpack includes front and rear lights that help keep cyclists visible during early morning rides and evening commutes. They're lightweight, waterproof and easy to attach to a bike or clothing. Perfect for the millennial who, like so many of their peers, has entered a self-discovery era through marathon training, launching a podcast, starting a business or, in this case, discovering a newfound love for cycling.

$43 at Amazon

34. Mixbook Everyday Photo Book

mixbook

Their camera roll has 20,000 photos, but when was the last time they actually printed one? Mixbook makes it easy to turn those forgotten memories into beautiful, personalized photo books. Choose from a variety of layouts, themes and cover options to create a keepsake filled with family vacations, milestone birthdays or holiday memories. It's a thoughtful gift for parents, grandparents or anyone who appreciates a little nostalgia. Plus, it's proof that all those photos taken over the years weren't completely pointless.

From at $15 at Mixbook

35. SWAN Beauty Smart Mirror

Swan Beauty

Mirror, mirror on the wall, who's the most high-maintenance of them all? Anyone lucky enough to unwrap the Swan Beauty Smart Mirror this holiday season. This isn't your average vanity mirror. It features a 15.6-inch touchscreen, adjustable LED lighting and an AI-powered skin analyzer that evaluates everything from fine lines to pigmentation and texture. It even offers personalized skincare recommendations and augmented reality makeup tutorials that guide application directly on their reflection. Oh, and there's a built-in camera for creating beauty content. What else could they possibly need?

$795 at Swan Beauty

36. Bandolier Hailey Chrome Leather Crossbody Case

Amazon

Martha Stewart knows a thing or two about good taste, so when she puts her name on a phone accessory, it's worth paying attention. The lifestyle queen teamed up with Bandolier, a brand she's loved for years, to create a collection of stylish, hands-free accessories. This crossbody phone case features luxe snake-embossed leather, gold hardware and an adjustable strap inspired by Martha's love of horses. But the real selling point is the expandable, removable wallet that holds up to eight cards and cash. It's perfect for the millennial who's constantly digging through their oversized tote looking for their phone. And, if Martha approves, who are we to argue?

$128 at Amazon

37. Augustinus Bader The Skin Renewal System

Sephora

If you really want to make their day, gift them some Augustinus Bader. The Skin Renewal System is a set of three of the brand's best-selling formulas (the Cream Cleansing gel, the Essence, and the Rich Cream that has a cult-like following) that are designed to target dryness, redness, fine lines and wrinkles. Trust, it feels just as fancy as it looks.

$200 at Sephora

38. The Philodendron Panduriforme Plant

The Sill

Even those who aren't natural gardeners will find it easy to care for a philodendron. The elegant plant is very easy going with regards sun and water—no need to stick to a super strict watering schedule with this guy—and the heart-shaped leaves add an extra fun touch. Before they know it, the vines will start growing in a pretty cascade over the edge of the gorgeous pot (your choice in five chic colors).

$209 at the Sill

39. Silver Cross Nia Stroller and Bassinet Bundle

Silver Cross

Having a baby doesn't mean you have to retire their passports. For the parents who refuse to give up their frequent-flier status, this sleek stroller and bassinet bundle is a game changer. Weighing just 15.7 pounds, the stroller folds with one hand and is compact enough to fit in an airplane's overhead compartment, subject to airline restrictions. Even better? The bassinet folds while still attached to the stroller, making airport navigation and everyday errands a whole lot easier. Add a spacious storage basket, UPF 50+ sun protection and a gorgeous chocolate colorway, and suddenly traveling with a baby feels a little less intimidating.

$850 at Siver Cross

40. Gap Dream Eau de Parfum Gift Set

GAP

Gap Dream is back, and it feels like 1995 again. The iconic fragrance that once ruled middle school hallways has gotten a grown-up makeover, complete with notes of Italian bergamot, jasmine, orange blossom and warm cedarwood. This $55 gift set includes a full-size bottle and a travel spray, making it the ultimate nostalgia trip for anyone who spent their teenage years shopping at the mall. Now they can relive their youth without revisiting the questionable eyebrows, butterfly clips or awkward school dances.

$55 at Gap

41. Bandit Running GeoMesh Eclipse Long Sleeve

Bandit

Running clubs are the new nightclubs, and dressing for a 5K is just as important as dressing for a night out. This $92 long-sleeve top from Bandit Running combines fashion and function with breathable, sweat-wicking mesh fabric, a fitted silhouette and a half-moon cutout in the back that shows off their favorite sports bra. It's perfect for the person who takes their running wardrobe almost as seriously as their Strava stats.

$92 at Bandit

42. Aveeno Body Daily Moisturizing Scent Discovery Limited Edition Gift Set

Amazon

Those memes that say, "If you wore this or played with that as a kid, it's time to invest in skincare" are hitting a little too close to home for millennials these days. So why not give them a head start? This Aveeno gift set features moisturizing essentials to keep their skin soft, smooth and hydrated. It also makes a great stocking stuffer for a generation that now gets genuinely excited about a good body lotion.

$17 at Amazon

43. Philips Sonicare Next-Generation DiamondClean 9900 Prestige

Amazon

Is it a little weird to give someone a toothbrush for Christmas? Maybe. But when it's this fancy, not really. The Philips Sonicare Next-Generation DiamondClean 9900 Prestige is basically the Rolls-Royce of electric toothbrushes. It uses AI-powered technology to track brushing habits, alerts users when they're applying too much pressure and even has a built-in mouth map that shows exactly which spots they've missed. With eight brushing modes, three intensity settings and a sleek rechargeable travel case, it's a serious upgrade from the drugstore toothbrush they've been using for years.

$379 at Amazon

44. Hearth & Hand with Magnolia Plaid Throw Blanket

Target

A home refresh doesn't have to involve new furniture or an expensive trip to the home decor store. Sometimes, all it takes is a really good throw blanket. This plaid option from Hearth & Hand with Magnolia adds a cozy, polished touch to any sofa, armchair or bed. The timeless pattern works well beyond the holiday season, and at just $20, it looks far more expensive than it actually is. Gift it to the millennial who's always rearranging their living room or looking for another excuse to stay in.

$20 at Target

45. Danessa Myricks Beauty Lightwork VIII Freedom Palette

Sephora

If there's one beauty gift worth splurging on this holiday season, it's arguably the hottest makeup palette on the market right now. Danessa Myricks has outdone herself with the latest installment of her cult-favorite Lightwork collection. Featuring 18 stunning shades in seven finishes, the palette delivers everything from wearable neutrals and rich metallics to mesmerizing multichromes that shift colors with the light. And, the magnetic, stackable design allows users to mix, match and customize their palette. It's the kind of gift that will make even the most seasoned makeup enthusiast gasp when they unwrap it.

$132 at Sephora

46. Mint Velvet Neutral Argyle Knit Scarf

Mint Velvet

Argyle is having a moment, and no, we're not talking about your grandfather's golf sweater. The classic diamond print has made its way back into the fashion conversation, popping up on everything from oversized knits to statement accessories. This scarf from Mint Velvet offers an easy way to get in on the trend without committing to a head-to-toe preppy look. The neutral color palette goes with practically everything, while the oversized design makes it ideal for layering over a tailored coat or leather jacket.

$50 at Mint Velvet

45 Experience Gifts That Will Win You the Most Thoughtful Present Award

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women's walking shoes that won't hurt your feet, we've got you covered.

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