Franz Kraler to Open Luxury Ski-slope Chalet in Cortina d’Ampezzo

Martino Carrera

Fri, June 13, 2025 at 2:25 PM UTC

2 min read

Franz Kraler is set to open a new luxury Chalet in Cortina d’Ampezzo, Italy, in time for the 2026 Winter Olympics, managed in partnership with Club Moritzino.
The new lodge will feature three floors, with two underground to minimize environmental impact, and will be decorated with dark larch wood, glass panels, and natural materials like recycled wood and Dolomia stone.
The location is expected to host brand partnerships and activations, adding to Franz Kraler's network of seven stores in key ski resort destinations in the Dolomites, showcasing the company's focus on experiential retail and hospitality.

ON THE SLOPES:Luxury multibrand retailer Franz Kraler is doubling down on hospitality, planning to open a state-of-the-art Chalet in Cortina d'Ampezzo , the tony Italian winter resort destination set to be the stage, alongside Milan, for the 2026 Winter Olympics.

An investment of the Kraler family, the Chalet Franz Kraler-Club Moritzino is to be managed in partnership with Club Moritzino, a popular après-ski spot in Piz La Ila, Italy, a ski resort in the Dolomites' Alta Badia region.

More from WWD

The new chalet — expected to bow in November, in time for the winter season and in anticipation of the Winter Games next year — is to raise at the Socrepes location, where the Ria De Saco ski-slope lodge stood. The latter was an earlier Franz Kraler hospitality project opened in 2022.

A rendering of the interiors of the Chalet Franz Kraler-Club Moritzino in Cortina d'Ampezzo, Italy.

The Kraler family tasked the Bozen, Italy-based architecture firm BlueArch with the construction and interior decoration of the new lodge, which will span three floors, two of which are underground to minimize the environmental impact, and will be decked in dark larch wood and glass panels mirroring the sky and snow dotted slopes.

Inside, a sculptural helicoidal staircase in steel partitions the space, its base flanked by a conversation pit with a brazier. Natural materials are to define the decor concept with recycled wood, hand-hammered iron, the Dolomia stone, widespread in the Dolomites, luminescent concrete and colored glass walls dominating the location.

The ground floor is to house a restaurant, which boasts a terrace overlooking the slopes, equipped with a bar counter. A 430-square-foot wine cellar suspended over the main hall will be dedicated to wine tasting and private events.

A rendering of the terrace of the Chalet Franz Kraler-Club Moritzino in Cortina d'Ampezzo, Italy.

A regular collaborator of luxury labels it carries at its boutiques, Franz Kraler is expecting the location to become the stage for brand partnerships and activations.

The company counts a network of seven stores in key ski resort destinations in the Dolomites, including Cortina d'Ampezzo, Dobbiaco and Bolzano. The latter unit has been linked since 2023 to the fine dining destination Meta, founded by Gunther Stecher, another sign of the Kralers' ambition toward experiential retail and hospitality.

Best of WWD

Don't Miss: