Natural Light unveils Treadmower to ‘get cut while pretending to cut’ in winter
Natural Light Beer unveiled a treadmill designed to simulate the experience of mowing a lawn, targeting enthusiasts who miss yard work during winter months.
The Treadmower , announced in early January, features a custom mower deck, handle, and screen that displays an endless digital lawn. The machine allows users to recreate the motions of cutting grass year-round, according to the St. Louis-based beer company.
One person will win the device through a sweepstakes running from Jan. 7-28. Participants must be 21 or older and can enter by following Natural Light on Facebook, Instagram , or X and commenting on designated posts using #nattytreadmower and #sweepstakes.
"There's nothing like the smell of fresh-cut grass and an ice-cold Natty in your hand after a perfect mow," said Krystyn Stowe, head of marketing for Busch Family and Natural Family brands at Anheuser-Busch. "But winter shuts down the lawn, and that's where the Treadmower comes in."
Stowe added that the garage setting appeals to the brand's customers who prefer to avoid crowded fitness centers.
The company positions the device as an alternative for people who associate lawn care with relaxation and prefer outdoor activities to traditional gym workouts. The winner will be the only person in America to own the machine, according to Natural Light.
Natural Light is giving away a "Treadmower" which is "a first-of-its-kind turfed treadmill that was engineered to simulate the simple joy of mowing the lawn."Natural Light
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