Pete’s Sweets in East Longmeadow offering limited time ‘Wicked’ experience
EAST LONGMEADOW — It might not be the yellow brick road, but if you follow Shaker Road up to Pete's Sweets, you'll be in for a one-of-a-kind Oz experience.
To celebrate this week's release of "Wicked: For Good," the sequel to the 2024 film co-starring Cynthia Erivo and Ariana Grande, Peter Gray has transformed his bakery into a pink-and-green wonderland.
"I am a diehard decorator at heart. My grandmother was a big holiday person, the kind of person that has every little flag out for the holidays and dressed windows and all of that, which then transferred to my mother, who loves decorating as well," Gray said in an interview with The Republican. "And then I inherited that same gene."
The bakery is decorated in equal parts green and pink to honor the film's two main characters, Elphaba and Glinda. In one corner of the shop, visitors will find pink flowers and balloons, and a pink ball gown hung up on the wall — in another area of the shop, vines and branches surround a sign that reads, "Beware the Wicked Witch."
At the front of the bakery is a glowing wizard head that was made out of literal trash, including an Omaha Steaks cooler that Gray said was left in his front yard.
"I like taking unconventional materials and recreating cool stuff out of them," he said.
But the real treat is, of course, the treats. On Facebook, the bakery has touted the likes of a "Pop"ular Strawberry Pink Lemonade — complete with a wand to "pop" the drink's bubble with.
"I give people their training wand, a little stir stick that has a wand on the end, and they pop the bubble and make a wish," Gray said of the "Pop"ular drink. "I blow the bubble up and inflate it right in front of everybody every time, and I don't get sick of it. I love it."
If you're feeling more green than pink, there's a Melting Witch Grape Limeade that comes complete with a cotton candy tablet that transforms the drink from green to black.
Other offerings include Emerald City Cupcakes, Wicked Witch Hats, Better Together Funfetti Mini Cakes, and Caged Animal Cookies - animal crackers with Dunkaroo for dipping.
"I'm a sucker for coming up with a punny name," Gray said.
The "Wickedly Good" experience runs Nov. 19 to 22 and Nov. 24 to 26. The bakery is normally closed on Mondays and Tuesdays but will make an exception for Thanksgiving week. For more information, visit Pete's Sweets on Facebook or call the bakery at 413-525-6062.
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