From 'Shark Tank' to Costco: 12 Food Startups That Made It Big

Jim Hoffman

Wed, March 18, 2026 at 12:40 AM UTC

Food startups often go on ABC 's Shark Tank looking for investment, but getting onto Costco shelves may be a sign they've made it. With its limited product selection and focus on high-volume sellers, the warehouse giant tends to carry brands that have proven they can move from niche ideas to national demand. Over the years, several food companies that once pitched the Sharks have gone on to land Costco distribution , giving shoppers a chance to try products that started as entrepreneurial gambles.

Over the years, several food companies that pitched the Sharks have gone on to land Costco distribution, giving shoppers a chance to try products they've followed from the beginning stages. These 12 brands can now be found at Costco, showing how the right combination of creativity , timing and customer demand can turn an innovative idea into a retail breakthrough.

😋😋 SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter 🍳 🍔

10 Shark Tank Food Finds at Costco in 2026

1. Poppi (Season 10, 2018)

Originally pitched as Mother Beverage, Poppi is a prebiotic soda brand made with apple cider vinegar and fruit juice that gained national attention after appearing on Shark Tank . The company later rebranded and expanded into major retailers, including Costco, where variety packs of the better-for-you soda have appeared. The brand's low sugar content and gut-health positioning helped it stand out in the crowded functional beverage category.

2. Kodiak Cakes (Season 5, 2014)

Kodiak Cakes appeared on the show with its protein-packed pancake and waffle mixes, but famously turned down an investment offer. The gamble paid off. Today, the brand is widely distributed and has sold large-format boxes of its mixes at Costco , appealing to shoppers looking for higher-protein breakfast options made with whole grains.

3. Brazi Bites (Season 7, 2015)

Brazi Bites introduced viewers to Brazilian cheese bread , a naturally gluten-free snack made with tapioca flour. After securing a deal on the show, the brand expanded into major grocery chains and warehouse retailers. Costco carries large bags of the frozen snack, which is known for its chewy texture and simple ingredient list.

4. Copper Cow Coffee (Season 12, 2021)

Copper Cow Coffee focuses on Vietnamese-style pour-over coffee kits that make it easy to brew single servings without special equipment. After its Shark Tank appearance, the brand expanded into national distribution and has sold multipacks at Costco. The kits often include sweetened condensed milk creamers for a traditional Vietnamese coffee experience.

5. Fishwife (Season 15, 2024)

Fishwife helped turn tinned fish into a trendy pantry staple when it appeared on "Shark Tank," pitching sustainably sourced seafood packaged with chef-driven flavors. After the show, the brand quickly expanded into national retail, including Costco , where bulk packs have helped introduce the once-niche category to everyday shoppers. Its growth reflects the broader resurgence of high-quality canned seafood as both a convenience food and a foodie favorite.

6. Mush (Season 12, 2021)

Mush specializes in ready-to-eat overnight oats made with simple ingredients and no artificial additives. After gaining exposure on Shark Tank , the brand expanded into large retailers, including Costco, where multipacks of the refrigerated breakfast product have appeared. The grab-and-go format appeals to shoppers looking for convenient breakfast solutions.

7. Incredifulls, the Pizza Cupcake (Season 12, 2021)

Originally known just as the Pizza Cupcake, Incredifulls produces bite-sized pizza snacks wrapped in dough. The founders secured a deal during their Shark Tank appearance and later expanded into retail distribution. Costco has sold bulk frozen boxes of the snack, positioning it as a convenient option for quick meals or entertaining.

8. Slate Milk (Season 11, 2020)

Slate Milk produces high-protein, lactose-free chocolate milk and milk beverages packaged in shelf-stable cans. After its Shark Tank appearance, the brand expanded into national retail distribution. Costco has carried multipacks of the drink, appealing to shoppers seeking protein beverages that don't require refrigeration.

9. Soupergirl (Season 12, 2021)

Soupergirl focuses on plant-based soups made without preservatives. After appearing on Shark Tank , the company expanded distribution and has sold larger packs through Costco. The brand emphasizes clean ingredients and ready-to-heat convenience.

10. Jackson's (Season 5, 2014)

Jackson's (formerly Jackson's Honest) produces sweet potato chips cooked in avocado oil . After appearing on the show, the company expanded its snack line and retail presence. Costco has sold large bags of the chips, often marketed toward shoppers looking for snacks with simpler ingredient lists.

11. Nuchas Empanadas (Season 7, 2015)

When Ariel Barbouth brought his Argentine empanada concept, Nuchas, to Shark Tank , he gained national attention for the brand's approach to the classic handheld pastry. Since then, the company has grown beyond its original café locations into national retail, including Costco, where frozen variety packs have helped introduce the Latin American staple to a wider audience.

12. Mrs. Goldfarb's Unreal Deli (Season 11, 2020)

Mrs. Goldfarb's Unreal Deli produces vegan deli meats aimed at recreating classic sandwich flavors. After appearing on Shark Tank , the brand gained additional distribution and has been sold through Costco in select markets. The products target shoppers interested in meat alternatives without sacrificing familiar textures.

From Shark Tank to Shopping Carts

For food startups, appearing on Shark Tank can provide exposure, but landing at Costco often shows whether a brand can truly scale to consumer demand. These brands show how some Shark Tank ideas have moved beyond the pitch stage to become everyday grocery purchases.

This story was originally published by Parade on Mar 18, 2026, where it first appeared in the Food & Drink section. Add Parade as a Preferred Source by clicking here.