Coca-Cola Debuts K-Pop-Inspired Flavor That Tastes 'Like Magic'
Coca Cola Zero Sugar K-Wave
K-pop lovers have something brand new to celebrate—a soda pop (get it?!?) made just for them. Thanks to Coca-Cola, fans of groups like BTS , ITZY, and Stray Kids can not only listen to their favorite Korean pop music, but they can drink it too.
As part of their 2024 Creations collection , Coca-Cola is launching K-Wave Zero Sugar. According to the company, this new limited-edition flavor bursts with bold notes of "fruity-flavored K-pop magic." This concoction arrived right after Coca-Cola Spiced , a flavor with hints of raspberry and spiced flavors released earlier this month.
Related: New Coca-Cola Flavor Promises to Taste Like the Future
Courtesy of Coca-Cola
Coca-Cola says its newest flavor drop is meant to be an all-encompassing experience for K-pop fans worldwide, and it's enlisted the help of some famous friends to spread the word. To go along with the release of K-Wave Zero Sugar, the company has plans to share a new K-pop anthem song called "Like Magic," produced by industry titan J.Y. Park of JYP Entertainment. Fans can get pumped to crack open a can of the new soda flavor as they watch a live-stream concert with performances by groups like Stray Kids, ITZY and NMIXX. Additionally, Coca-Cola has created a line of K-Wave merch to really allow fans to live out the fantasy.
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"By collaborating with some of the biggest names in K-Pop culture, Coca-Cola K-Wave Zero Sugar is bringing fans together through innovative experiences that bring to life their special and unique devotion for their favorite artists, and the powerful impact that K-Pop has on culture," says Jung Hyun Kwon, Category Lead for Japan and Korea at The Coca-Cola Company.
K-Wave, the new flavor of Coca-Cola Zero Sugar, is available now for a limited time in select markets nationwide and internationally, so keep your eye out for the drink at a store near you.
