Cone Put Denim Durability to the Test with Farmer-Centric Collaboration
- Cone Denim and AMK Atelier collaborate to create a functional workwear collection with a feminine twist for women farmers in Amsterdam.
While all denim needs to offer some level of performance, garments worn for manual labor have to endure more stress. They also must be functional for a wide range of tasks.
A newly launched collaboration between Cone Denim and AMK Atelier is creating fashion fit for workwear—with a feminine twist. AMK Atelier outfitted the women farmers of de Stadsgroenteboer in Amsterdam with custom apparel for their individual needs after observing them at work. The resulting "Rooted" collection—which includes a vest, cargo pants and a convertible short/pant hybrid—features functional details such as extra pockets, belt loops and accessories.
More from Sourcing Journal
Read more on Carved in Blue .
This article is one of a series on SJ Denim from Lenzing's Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world's most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com .
