Elite World Group Ventures Into Apparel With Freddy Linkup and Capsule Collection
- Elite World Group partners with Italian brand Freddy to develop a capsule collection of women's and men's ready-to-wear apparel for an active lifestyle.
ACTIVE MODEL: Elite World Group , the fashion talent management network, is getting active and into fashion collections.
The company on Thursday unveiled a partnership with Italian sportswear and activewear brand Freddy, which it characterized as a licensing agreement to develop apparel and fashion pieces.
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The first joint effort is a capsule comprising women's and men's ready-to-wear aimed at an active — as well as casual — lifestyle.
"With Freddy x Elite, we give tangible form to our vision: bringing excellence and innovation together in far-reaching projects," said Paolo Barbieri, chief executive officer of Elite World Group. "We are proud to bring Elite's distinctive elegance into the dynamic world of sports and streetwear. That's why we chose Freddy — an iconic Italian brand known for its ability to combine design, functionality and artisanal attention to detail."
The capsule includes a female seamless jumpsuit crafted using the patented WR.UP technology that enhances the body shape in movement, as well as an off-white tracksuit with black details and "Freddy Elite" branding splashed on the loose, cropped sweatshirt. In the men's offering, the Freddy x Elite lineup includes a blue hooded tracksuit as well as a black casual outfit, both with off-white details.
Unisex pieces such as a T-shirt and sweater, in addition to a tote bag and socks, round off the collection.
"This collaboration represents the natural evolution of a path that has always seen Freddy as a pioneer in merging style and performance," said Carlo Freddi, founder and president of the Italian brand. "Elite is a symbol of excellence in the fashion world, and we are proud to bring our Made in Italy expertise to a collection that celebrates movement as an expression of personality and talent."
The Freddy x Elite capsule collection .
The Freddy x Elite capsule collection dropped on Thursday exclusively on the fashion brand's e-commerce.
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