Etro Celebrates Brand’s History With Exhibition During Milan Design Week
- Etro is celebrating its signature Arnica fabric during Milan Design Week with the “5 threads, 40 years” exhibition showcasing the fabric's creation process and history.
TIME TO CELEBRATE: Etro is paying homage to its heritage during Milan Design Week.
The brand has unveiled the "5 threads, 40 years" exhibition to celebrate its signature Arnica fabric, which turns 40 this year. The show is being held in the Etro boutique on Via Pontaccio until Sunday.
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The signature fabric is made of five bright threads in organic, earthy tones woven into a paisley jacquard, which undergoes a special coating process to become resistant.
The exhibition , intended as a journey, unfolds in three dark rooms. All connected by a continuous carpet, each room is dedicated to a different stage: the creation, the icon and the journey.
Founder Gimmo Etro's desk is located at the entrance of the exhibition.
Inside Etro's "5 threads, 40 years" exhibition during Milan Design Week.
A screen, placed on it, shows the first step of the Arnica creation: the ornamental drawing of the paisley motif. The weaving phase is represented by the five threads, which make the pattern in yellow, green, red, turquoise and white, followed by fabric samples that have already undergone through the coating process.
Going forward, guests can find a selection of bags, which celebrate the path of the brand. In the last room are placed trunks and suitcases as a storage of the memories of everything that Etro has studied, produced and collected over the years around the world.
At the end of the visit, visitors will receive a stool made of Arnica, which is a symbol of the stops during a journey.
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