EXCLUSIVE: Mickey and Minnie Mouse, Goofy, Pluto and Donald Duck Head to Old Navy
- Old Navy and Disney have collaborated on a summer collection featuring Mickey Mouse, Minnie Mouse, and other beloved characters, with prices ranging from $8.99 to $64.99.
Old Navy's Disney Moment: Old Navy and Disney have partnered on a summer collection for the whole family.
The Old Navy x Disney collection includes denim, T-shirts, swimwear and accessories and features Mickey Mouse, Minnie Mouse, Goofy, Pluto and Donald Duck.
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"It's a fresh take on classic American summer style with Disney's characters, full of thoughtful design details and unexpected twists," said Sarah Holme, Old Navy's head of design and product development, in a statement. Holme said the collection provides "a reimagined version of Old Navy's iconic flag T and timeless-meets-trend-forward pieces."
Liz Shortreed, senior vice president, the Americas and global softlines, Disney Consumer Products, said: "Disney continually strives to connect fans and families with our beloved characters through innovative products that capture the magic of timeless stories. By fusing Disney's beloved characters with Old Navy's signature style, two American brands are coming together to deliver a modern collection rooted in the rich legacy of a global icon, Mickey Mouse. Featuring Mickey Mouse on this classic flag T is a milestone moment — celebrating nearly a century of pop culture influence, a passionate worldwide fan base and the enduring power of Disney storytelling."
The collaboration shines through in some of the collection's smaller details, such as the Mickey Mouse-shaped buttons on a denim jacket. Accessories include hats, sunglasses, tote bags and enamel pins that customers can use to customize the looks.
The Old Navy x Disney collection, being sold online and in Old Navy stores across the country, is priced from $8.99 to $64.99. There is a wide range of sizes, from newborn to 24 months; 2T to 6T, kids from XS to XXL; women's from XS-4XL; petite from XS to 4XL; tall women's from XS to 4XL, and men's, from XS to 4XL and tall men's from M to 4XL.
While Gap Inc. and Disney have collaborated in the past, officials involved in this latest collaboration point out that this is the first time a Gap Inc. brand has featured Disney characters in "full-scale marketing" and that this latest partnership involves the first co-created products and proprietary graphics between Old Navy and Disney.
The Old Navy x Disney collection.
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