Fendi Celebrates 100 Years With Special Stamp Release
- Fendi is celebrating its 100th anniversary with a special stamp released by the Italian Ministry of Enterprises and Made in Italy.
FASHION MAIL:Fendi is marking its 100-year milestone with its own stamp.
The Italian Ministry of Enterprises and Made in Italy is releasing a stamp to celebrate the 100th anniversary of the Italian luxury house.
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The stamp belongs to the thematic series "Excellence of the production and economic system," dedicated to Italian brands on their centenary. Similarly, one was made for Gucci in 2021.
The stamp features a reinterpretation of the Fendi Roma logo crafted for this special occasion. The number one and the infinity symbol in the brand's signature yellow color are placed on a backdrop with an FF logo created by Karl Lagerfeld . The story of this logo, which stands for "Fun Furs," traces back to 1965 when the designer was appointed as creative director of the brand by the five Fendi sisters: Paola, Anna, Franca, Carla and Alda, daughters of the maison's founders, Adele and Edoardo Fendi.
The stamp is included inside a collectible four-flap and a philatelic A4 folder. It also comes with a text about the brand's history signed by Silvia Venturini Fendi , artistic director of accessories and menswear, and created ad hoc in the signature yellow color.
"Stepping through the doors of Fendi feels like entering a vortex of tradition and modernity that continues to resonate, especially today, as the brand celebrates its 100th anniversary. For a century, the house has amazed with its duality, combining the beauty of Rome with a forward-looking vision," said the letter penned by Venturini Fendi included with the stamp.
"Founded in Rome in 1925 by Adele and Edoardo Fendi, Fendi blossomed from a small, artisanal fur and leather workshop into a global luxury house. From the matriarch founder to the five legendary Fendi sisters — Paola, Anna, Franca, Carla and Alda — who conquered the world from the 1940s, starting from Rome, to the arrival of Karl Lagerfeld in 1965, the German fashion emperor with a boundless vision, Fendi's journey is a tale of a chosen family, built on deep connections and values passed down through generations," the designer continued. "The original signature with the FF logo, standing for 'Fun Furs.' The first fashion shows, the love affair with the cinema, Silvia Venturini Fendi 's creation of the Baguette and Peekaboo bags. The beginning of a new era with the arrival of LVMH in 2000, the spectacular shows on the Great Wall of China and the Trevi Fountain, and the monumental headquarters at Palazzo della Civiltà Italiana in Rome. Fendi's story is one of daring creativity, looking to the future while honoring the past."
Inside the folder there is a block of four stamps, a stamped and cancelled philatelic postcard, a first-day envelope, and a philatelic card. All the products will be available at Italy's postal service provider Poste Italiane offices, on the provider's website and at 10 selected philatelic spaces located in the center of the main Italian cities, online at filatelia.poste.it and for subscribers.
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