First Look: A New Zara at The Grove
- Zara has opened a new 26,300-square-foot flagship store at The Grove in Los Angeles, featuring a department store-style layout and advanced technology.
Zara has a new look.
The Spanish fast-fashion giant has unveiled a 26,300-square-foot flagship at The Grove in Los Angeles as it marks its 50th anniversary, with a department store-style layout and advanced technology.
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It's steps away from its former location in the open-air mall, taking over the old Topshop space.
"Since our arrival in the U.S. in 1989, our customers have shaped and refined our approach, challenging us to continuously evolve," said Dilip Patel, president of Zara USA, in a statement to WWD. (Zara was first opened in 1975 by founder Amancio Ortega in A Coruña, Spain, before expanding to the U.S. in New York.) "At Zara, we remain dedicated to listening and responding to their preferences, ensuring we deliver inspiring fashion and an elevated shopping experience. Zara The Grove embodies this vision."
Developed by Zara Architecture Studio, the store spans two floors and offers designated areas for women's collections and handbags on the ground floor, with the upper-level housing a shoe section and men's. It's an elevated aesthetic, with warm materials, wood accents, gray marble floors and sleek metal elements, paired with design-forward furnishings. Unlike most Zara stores in the U.S., there's a spacious dedicated entrance showcasing key looks on sculptural displays — setting a curated tone from the start.
Zara opens a new location at The Grove.
The technology stands apart (already integrated in Zara stores in Europe and New York). Shoppers are able to self-checkout, and items are scanned automatically when dropped into bins, with the prices and total amount showing up on screens. Buyers can also independently process returns and pick up their online orders. Every piece of inventory in embedded with technology, allowing them to be tracked in-store.
"We are pleased by our performance and growing presence of stores and online in the U.S., which is now the second-largest market for Zara and Inditex Group globally," continued Patel. "We are inspired by our U.S. customers who continue to respond positively to the Zara brand and what we are able to offer."
Zara opens a new location at The Grove.
With parent company Inditex, Zara now counts 1,759 locations globally, with 104 stores in the U.S. (and Puerto Rico) and 23 stores in 18 cities in California. Most recently, the company opened a 31,000-square-foot store at Westfield Topanga in Canoga Park in November and a 29,000-square-foot space at Brea Mall in Orange County on May 29. Next, a store is coming to Costa Mesa, Calif. at South Coast Plaza in the fall — reinforcing its investment in Southern California.
Zara opens a new location at The Grove.
"Looking ahead to 2026, we will open a flagship in San Francisco's Union Square and expand into new locations, beginning with Charlotte, North Carolina," added Patel. "These investments in physical retail locations are complemented by the strong performance of our online platform, reinforcing our commitment to accessibility and innovation."
The company also plans to open a new store in Las Vegas at The Forum Shops at Caesars Palace, as well as a complete renovation of its Boston flagship on Newbury Street.
Zara opens a new location at The Grove.
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