Georg Jensen Spotlights Archival Gems at New Bond Street Flagship

Tianwei Zhang

Thu, January 16, 2025 at 4:14 PM UTC

2 min read

Georg Jensen unveils midcentury designs exhibition at its new flagship store on New Bond Street in London, featuring archival gems from the 1940s to the late 1960s, including pieces by renowned designers such as Vivianna Torun, Arne Jacobsen, and Nanna and Jørgen Ditzel.
The exhibition, curated by creative director Paula Gerbase, showcases a range of silverware and jewelry pieces, with some reissues available for purchase, as part of the brand's broader vision to go beyond retail and highlight works by leading artists from the Nordic region.
Gerbase, who initiated a turnaround plan for Georg Jensen after being approached by new owner Fiskars Group, plans to launch a homeware range, contemporary silver pieces, a jewelry-focused line, and a scent range in 2025, expanding the brand's offerings beyond traditional silver materials.

LONDON —Danish silverware and jewelry brand Georg Jensen on Wednesday unveiled an exhibition of midcentury designs from the brand's archives at its newly opened flagship on New Bond Street .

The flagship on 108 New Bond Street, which opened just before Christmas, marks a return of the brand to Mayfair, where Georg Jensen had operated a store in the 1920s.

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Curated by creative director Paula Gerbase, the exhibition, running until Feb. 16, puts the brand's archival gems between the mid-1940s to the late 1960s on full display at the store's ground floor space. Some reissues of these pieces are for sale.

Necklace no. 1115 by Bent Gabrielsen, circa 1953

Highlights include hairclips by Swedish silversmith Vivianna Torun, dinner spoons by Danish architect Arne Jacobsen, pitchers by Danish artist Henning Koppel, sculptural bangles and rings by Danish design duo Nanna and Jørgen Ditzel from 1955, as well as Necklace no. 1115 by jewelry designer Bent Gabrielsen, circa 1953. The 18-karat gold neckpiece was created as part of a competition at Georg Jensen's silversmithy and introduced into the collection in 1959.

The brand said the exhibition is part of the store's broader vision to go beyond being a retail space. It aims to also showcase works by leading artists from the Nordic region, beginning with a textile design by Danish artist Kim Naver running in parallel with the exhibition.

"We have an incredible wealth of objects that demonstrate how Georg Jensen has consistently been at the forefront of some of the most significant global design movements of the past century, always with a bold and forward-thinking approach," said Gerbase, who began to set the turnaround plan in motion after being approached by the brand's new owner, Fiskars Group.

Bangle no. 1111 by Nanna and Jørgen Ditzel, 1955

The Finnish lifestyle and homeware giant, which also owns brands like Royal Copenhagen, Waterford and Wedgwood, purchased Georg Jensen for 151.5 million euros in 2023.

Prior to joining Georg Jensen, Gerbase served as artistic director of John Lobb between 2014 and 2020. She started her career at Savile Row tailor Hardy Amies and launched the fashion label 1205 in 2010.

In addition to the exhibition, Gerbase told WWD earlier that the brand in 2025 will launch a homeware range that incorporates a wider range of materials beyond silver, a collection of contemporary silver pieces that celebrates the brand's artisanal silver know-how, a jewelry-focused line, as well as a scent range.

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