Ksubi Debuts Cap Collection with New Era
- Ksubi collaborates with New Era to release a limited-edition cap collection featuring three classic styles reimagined with co-branded embroidery details.
Ksubi is growing its network of collaborators.
The Australian denim brand unveiled its first cap collection with New Era. The limited-edition capsule consists of three classic New Era styles reimagined by Ksubi, including: the 59FIFTY Fitted, 9FORTY Snapback and 9FORTY A-Frame Trucker, all featuring Ksubi x New Era co-branded embroidery details.
More from Sourcing Journal
"The collaboration acts as a calling card for tastemakers across their shared communities within streetwear, music and sport to rep their city with the newest addition to their uniform," Ksubi stated.
Ksubi has been expanding its product line. Last May the brand entered the sunglass category with four styles co-designed by NBA player Patty Mills. Prior to that launch Ksubi introduced underwear.
The brands bonded over their shared streetwear roots and deep connections to music, art, and sports at the forefront of culture.
Ksubi x New Era
The collaboration is marked with a campaign called "One Cap One Krew" that spotlights leading voices within Ksubi and New Era's global communities.
The campaign features rapper FourFive, content creator Jadon Grundy, Miami Dolphins wide receiver D'wayne Eskridge and designer Ron Louis. Ksubi said the talent represents creative incubators such as New York, Los Angeles, Miami and Chicago "who share how their city has shaped their journeys so far and led them to being widely regarded as cultural trailblazers."
The Ksubi x New Era collection retails for $89.99-$119.99 and is available at KSUBI.com and Ksubi flagship stores.
