LeBron James' Wife Savannah James Makes Emotional Statement on Friday

LeBron James' Wife Savannah James Makes Emotional Statement on Friday originally appeared on Athlon Sports .

LeBron James has created a lasting legacy with the Los Angeles Lakers, recently ending a successful season in L.A. 

James and the Lakers entered the postseason with NBA title hopes, ranked as the No. 3 team in the West. 

While they found regular season success, the Lakers suffered a first-round loss to the Minnesota Timberwolves. Nevertheless, LeBron James had a phenomenal 22nd season in the NBA. 

After LeBron James' season with the Lakers, the spotlight turned to his wife Savannah James, who recently launched a new business, "Reframe Beauty." 

Savannah James announced the news in May and recently spoke on the decision to make the business move, explaining what sparked her interest in a new brand. 

"A few years back, my daughter Zhuri looked at me and said that when she grew up, she wanted to be just like me," Savannah James said. "That moment made me reflect: what blueprint had I established for her to follow?"

The wife of LeBron James has taken a major leap in the business world, attempting to create an inclusive brand. 

"So I stepped out of my comfort zone — for Zhuri, but really for myself. I set out to create a skincare brand that was inclusive — not just of skin tones and types — but of all aspects of culture: fashion, music, art, design. I surrounded myself with experts in every field and let my curiosity guide me." 

Savannah James shared some insight on the brand while mentioning her excitement for fans to try the products. 

"I've used these products exclusively for the last two years, and my skin has never felt or looked better," Savannah James said. "I'm thrilled for you to experience Reframe." 

Several products that have been released on the official website of " Reframe Beauty " include foundation, pigment processor, compression complex and circadian cream, all ranging from $95 to $310. 

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This story was originally reported by Athlon Sports on May 30, 2025, where it first appeared.