Mytheresa Becomes Prada’s Global E-commerce Partner
- Mytheresa has expanded its partnership with Prada to distribute womenswear, menswear, and lifestyle collections globally, starting with customers in Europe and expanding to the U.S., Canada, the Middle East, and Asia-Pacific.
Updated 4:43 p.m. ET April 22
MILAN— In yet another development at Mytheresa, the leading luxury multibrand digital platform said on Tuesday that its partnership with Prada has been expanded to include distribution of the womenswear, menswear and lifestyle collections to all customers globally.
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Initially available only to Mytheresa's customers in Europe, the collections will be further distributed to all customers in the U.S., Canada, the Middle East and Asia-Pacific on Wednesday. This development turns Mytheresa into Prada 's partner with global distribution.
"We are very proud to be now able to offer the wonderful collections of Prada worldwide to our loved customers," said Michael Kliger, chief executive officer of Mytheresa. "We are very thankful for our successful and strong partnership with Prada and deeply appreciate the trust in us."
To mark this development, Mytheresa is launching a dedicated editorial story photographed by Jorin Koers and featuring models Sara Blomqvist and Kim Artur.
An image of the Prada x Mytheresa campaign.
Mytheresa was established in Munich in 1987 by Susanne and Christoph Botschen as a multibrand boutique. The store comprised an expansive designer portfolio including Prada.
In 2016, Mytheresa was chosen as one of only two exclusive online retailers to carry a broad selection of Prada ready-to-wear, bags and shoes.
A year later, Mytheresa inked a key collaboration with Prada and Miu Miu, as well as with brands ranging from Gucci and Chloé to Off-White, Dolce & Gabbana and Valentino .
As reported, Mytheresa is set to finalize its purchase of Yoox Net-a-porter from Compagnie Financière Richemont on Wednesday, with the aim of creating a luxury e-commerce mega-group comprising Mytheresa, Net-a-porter and Mr Porter. The group will include the off-season discount retailers Yoox and The Outnet, which will be run separately.
Mytheresa will buy 100 percent of YNAP and, after the deal is finalized, the parent company will be called LuxExperience B.V. Its ticker will be changed to "LUXE" on the New York Stock Exchange .
In the medium term, the goal is to become a 4 billion-euro GMV per annum business with an adjusted earnings before interest, taxes, depreciation and amortization margin of more than 8 percent.
Earlier this month, the Prada Group confirmed it is acquiring 100 percent of Versace from Capri Holdings for 1.25 billion euros. The transaction is expected to close in the second half of 2025.
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