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Marie Claire

Olivia Rodrigo Makes 2024's Underrated Color Trend Her Own

India Roby
2 min read
Olivia Rodrigo in New York City for GUTS Tour April 2024.
Olivia Rodrigo in New York City for GUTS Tour April 2024.
  • Olivia Rodrigo opts for a Y2K-inspired gray ensemble while in New York City for her GUTS Tour.

Olivia Rodrigo may have undergone a subtle wardrobe evolution in the past few years, but the singer is always finding ways to infuse every occasion with pop-punk energy. Ahead of her GUTS Tour shows in New York City, the 21-year-old opted out of the springy lavender associated with her album art and instead relied on her Y2K-fueled DNA to elevate layers of muted colors .

On April 4, the "Vampire" singer was seen heading to her hotel in Midtown Manhattan in a white button-down shirt layered underneath a gray, thigh-hitting top coat flecked with multiple shades of the neutral tone. She added a casual twist to the classic business-casual silhouettes, including a pair of gray wash straight-leg jeans.

Olivia Rodrigo in New York City for GUTS Tour April 2024

Olivia Rodrigo test-drives shades of gray while heading to her hotel in New York City. (Image credit: Getty Images)

Classic Chevron Coat
Classic Chevron Coat

Bardot Classic Chevron Coat

Marlene Tailored Three-Quarter-Length Sleeve Blouse
Marlene Tailored Three-Quarter-Length Sleeve Blouse

L'agence Marlene Tailored Three-Quarter-Length Sleeve Blouse

The Curvy
The Curvy
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Madewell The Curvy '90s Straight Jean

Rodrigo balanced her (many) shades of gray with laid-back accessories. She spruced up the look with a black beanie, Gentle Monster oval sunglasses, a leather shoulder purse, and—for the ultimate alternative twist—chunky Dr. Martens Jadon boots.

Rodrigo isn't necessarily associated with minimalism , but the "Obsessed" songstress has always preferred to take the relaxed route with her style, both on and off the red carpet. Working with stylist Danielle Goldberg , Rodrigo has dressed in designers from Sandy Liang to Vivienne Westwood with an understated, vintage-leaning aesthetic at the fore. Her relaxed uniform makes her colorway of choice for the day—charcoal grays—even more understated. Not only is the neutral hue easily adaptable in almost any outfit, as Rodrigo proves, but it's also been predicted on the Spring 2024 runways as a color trend to watch out for.

Jadon Platform Boots
Jadon Platform Boots

Dr. Martens Jadon Platform Boots

Bandoneon.s01 Oval-Frame Sunglasses
Bandoneon.s01 Oval-Frame Sunglasses

Gentle Monster Oval-Frame Sunglasses

Erin Florence Black W. Gold
Erin Florence Black W. Gold

Erin Florence Black W. Gold

Wool-Blend Knit Beanie
Wool-Blend Knit Beanie
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Madewell Wool-Blend Knit Beanie

The "charcoal gray" (and other variations) was once deemed "dull" by the high-fashion majority, but in recent seasons, fashion houses such as Brandon Maxwell, Prada, and Ferragamo have reinvented the neutral shade. It's now viewed as dynamic and acts as an alternative (or complement) to black and/or white.

Color theory aside, Rodrigo's style still epitomizes one thing: Despite the seemingly never-ending churn of TikTok micro-trends, Gen-Z can, in fact, have a personal style .

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