Pete Davidson to Share Confidence Advice and Fragrance Tips on Axe’s Instagram Takeover

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Pete Davidson is teaming up with Axe to give its social media followers a pep talk. The comedian will take over Axe's Instagram page on May 1 at 4 p.m. ET to host the "Axe Me Anything" session, a Reddit-style "Ask Me Anything" conversation focused on confidence.

More from WWD

• Coach Spotlights Soho Sneaker in Newest Campaign

• Belvedere Vodka's New Drink Is Dirty

• The 5 Best Brooklinen Bedding Products for Celebrating Spring Cleaning With Extra Beauty Sleep, Tested and Reviewed by Editors

"I've been a fan of Axe since I was a 6 foot, 3 [inches], 90-pound teenager. So, teaming up with the brand made perfect sense," Davidson said via statement. "I'm hyped for May 1 and having fun with fans on social, giving out whatever hilarious and maybe even good dating advice I can come up with."

According to the brand, Davidson has long been an admirer of Axe products, specifically the Phoenix scent.

 Axe Phoenix Deodorant Body Spray 

$9.99

Price upon publish date of this article: $9.99 

---

The social media takeover is just the beginning of their partnership. Davidson is also set to star in Axe's "Short Kings" commercial, premiering later in May. In the new ad, the comedian will show how the right fragrance can give you confidence and improve your dating life.

The campaign will coincide with the release of the newest additions to Axe's Fine Fragrance Collection: Cherry Spritz and Watermelon Freeze scents. Notes of crisp red apple and warm, rich amber describe the Cherry Spritz. Watermelon Freeze is a blend of watermelon, sage and key lime.

Both scents, in addition to the rest of the Fine Fragrance Collection, are available for purchase nationwide online and in stores at walmart.com .

Shop the Axe Fine Fragrance Collection 

 Axe Fine Fragrance Cherry Spritz Deodorant Body Spray, Pack of 3 

$31.96

Price upon publish date of this article: $31.96 

---

 Axe Fine Fragrance Watermelon Freeze Deodorant Body Spray 

$7.98

Price upon publish date of this article: $7.98 

---

 Axe Fine Fragrance Deodorant Body Spray, Variety Pack of 4 

$31.49

Price upon publish date of this article: $31.49 

---

Best of WWD

• Gigi Hadid Turns 30: Her Style Evolution Through the Years, PHOTOS

• Every Celebrity Skims Campaign: Donovan Mitchell, Patrick Schwarzenegger, Abby Champion and More [PHOTOS]

• Victoria Beckham's Style Through the Years: From Her Spice Girls Era to Today [PHOTOS]

Sign up for WWD's Newsletter . For the latest news, follow us on Facebook , Twitter , and Instagram .