Saie Brings Back Viral Mini Vanity Case in Light Pink for Sephora Exclusive

WWD Staff

Mon, April 14, 2025 at 12:18 PM UTC

2 min read

Saie is launching its mini vanity case in light pink on Monday at noon EST, coinciding with the final day of Sephora’s Spring Savings Event.
The mini vanity case is a compact version of Saie’s viral vanity train case, which sold out in just 3.5 hours during its previous drop in February, drawing over 127,000 visitors to Saie’s website.
Customers are encouraged to check Sephora’s website before and after the estimated launch time to secure their purchase of the limited edition light pink mini vanity case, highlighting Saie’s ability to generate excitement and exclusivity around its products.

Saie is launching its anticipated mini vanity case in light pink on Monday at noon EST. This exclusive release will be available online at Sephora and Sephora Canada, coinciding with the final day of Sephora's Spring Savings Event.

The mini vanity case is a compact version of Saie 's viral vanity train case, which has become a sought-after item in the beauty community. Its previous drop in February sold out in just 3.5 hours, drawing more than 127,000 visitors to Saie's website, with 87 percent being new customers.

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The mini vanity case is designed for portability while maintaining the chic aesthetic of its full-sized counterpart. This release is limited to the Light Pink colorway, inspired by Saie's SuperSuede collection. The original vanity case in brown is expected to be restocked at a later date.

Sephora's Spring Savings Event ends on Monday. The beauty retailer offered tiered discounts for Beauty Insider members: Rouge members receive 20 percent off, VIB members get 15 percent and Insiders enjoy a 10 percent discount. Saie's mini vanity case will be eligible for these discounts for one day, making it an attractive purchase during this sale period.

Given the limited quantities of the mini vanity case and its history of selling out quickly, customers are encouraged to check Sephora's website before and after the estimated launch time to secure their purchase. This drop underscores Saie's ability to generate excitement and exclusivity around its products, solidifying its position as a leader in beauty merchandising trends.

Saie has been expanding its product offerings recently, including the launch of its SuperSuede Talc-Free Powder Blush earlier this year. This blush, available in six shades, features a lightweight baked formula designed for long wear and a smooth finish.

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