Beloved chip brand Lays unveils major change, inside and out
PepsiCo’s popular chip brand Lay’s is undergoing a major transformation in its nearly 100-year history, redesigning both its bags and recipes.
This massive refresh involves removing artificial flavors and colors from all of its core Lay’s products in the U.S. by the end of this year.
Lay’s Baked and Lay’s Kettle Cooked chips are also getting an ingredients update.
Lay’s Baked will be made with olive oil and have 50% less fat than regular potato chips. A new version of ‘Lay’s Kettle Cooked Reduced Fat Original Sea Salt’ will be made with avocado oil and offer 40% less fat.
“At Lay’s, delighting our consumers goes beyond bold flavors — it’s about delivering trusted quality from farm to bag,” Denise Truelove, senior vice president of marketing at PepsiCo Foods U.S., said in a statement . “These updates were shaped directly with our consumers, offering more choice, more transparency, and more joy with every bite.”
The Lay’s potato chip bags are also getting a makeover designed to tell “a story that speaks to its legacy of authenticity” while honoring “the potatoes’ journey from farm to bag” and the brand’s commitment to using only quality ingredients.
Lay's chips is redesigning its bags and ingredients list.Pepsico
The Lay’s logo has always featured a yellow sun, but soon it will look “warmer and more distinct” with sun rays beaming from it, nodding to the light that helps potatoes grow.
The refined color palette was inspired by Lay’s ingredients, including pickle green, hickory brown and savory red, PepsiCo explained. The red Lay’s ribbon will remain on every bag.
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