Halloween costume wearers to get Chipotle deal, chance at $500 of free food
Chipotle is bringing back its popular "Boorito" Halloween promotion, offering fans the chance to score a VIP Card worth over $500 of free Chipotle and a $6 entrée deal.
On Halloween (Oct. 31), Chipotle Rewards members who visit a participating Chipotle restaurant in costume from 3 p.m. to close local time will receive a $6 entrée offer. To get the deal, members must scan their rewards member card at checkout.
Fans can win one of three VIP cards by participating in the "Boorito Costume Contest" on TikTok. Each VIP card includes 50 entrée codes, each good for one free regular menu entrée item (with up to three modifiers) at any U.S. or Canadian location, with a limit of one free entrée per day.
How to enter:
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Post a TikTok showing off the costume
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The entry window is from Monday, Oct. 27 to Sunday, Nov. 2
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The post must include the hashtag "#BooritoCostumeContest."
A panel of judges will select three winners based on the following criteria: creativity (50%), quality and entertainment value (30%) and appropriateness to Chipotle's public image (20%), the company's website states.
"Boorito started as a simple way to bring people together on Halloween, and over 25 years it has grown to become the biggest annual celebration of our real fans and real food," Chipotle's president and chief brand officer Chris Brandt said in a statement. "Boorito has long served as a runway for our guests to show off their creative costumes, so we're leveraging TikTok to drive additional excitement and inspiration this year."
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