Iconic toy company opens dozens of stores ahead of the holidays — will your state get one?
The holiday season is nearly here, and many retail chains are gearing up for their busiest time of year — including iconic toy store Toys "R" Us.
While most retail chains are revamping staff, Toys "R" Us is also looking forward to adding new stores.
The company announced it will open 36 new stores across the U.S. and several international markets before year's end.
Of those new locations, 10 stores opening in the U.S. will be flagship locations and 20 will be seasonal holiday shops.
"As we head into the most magical time of the year, Toys'R'Us is reaching more kids and families than ever before," said Kimberly Miller, global chief marketing officer for Toys "R" Us.
She said the company's goal is to create "joy and excitement for kids of all ages everywhere" through new store openings and holiday events.
Six of the new stores are opening on U.S. Navy and military bases through a partnership with NEXCOM, adding to two locations already in operation.
The expansion marks the brand's largest growth year — bringing its total footprint to more than 1,500 stores and e-commerce sites in more than 35 countries.
In addition to the new stores, the company plans to engage shoppers with in-store and digital brand activations and social content to help customers find gifts.
The toy retailer opened or will open the following flagship and holiday locations in these areas:
California
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Camarillo Premium Outlets, Camarillo
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Bay Street, Emeryville
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Long Beach, Long Beach
Colorado
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Denver Premium Outlets, Thornton
Iowa
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Jordan Creek, West Des Moines
Louisiana
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Lakeside Shopping Center, Metairie
Maryland
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Arundel Mills, Hanover
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The Mall in Columbia, Columbia
Michigan
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Great Lakes Crossing, Auburn Hills
Nebraska
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Westroads Mall, Omaha
North Carolina
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Crabtree Valley Mall, Raleigh
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Tennessee
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Tanger Nashville, Nashville
Texas
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Grapevine Mills, Grapevine
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South Plains Mall, Lubbock
Utah
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Station Park, Farmington
Washington
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Westfield Southcenter, Tukwila
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Generative AI was used to draft this story based on data from a press release provided by Toys "R" Us. It was reviewed and edited by MassLive staff.
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