L.L. Bean sets opening date for new Mass. store with weekend-long celebration
L.L. Bean is preparing to open its newest store in Massachusetts next month, and the company is planning a major, weekend-long celebration to mark the occasion.
The new store, which will be the company's 12th in the state, is located in Fresh Market Plaza at 84 Worcester Road in Framingham. The expansive, 20,000-plus square-foot space will bring up to 85 jobs to the MetroWest region.
Festivities kick off at 8:45 a.m. Saturday, Nov. 7, with an official ribbon-cutting ceremony, according to a statement from the company. The first 100 customers to arrive will be rewarded with a $50 L.L. Bean gift card. Lineup starts at 6 a.m.
The celebration continues into the weekend with a special sports-themed day on Saturday, Nov. 8.
Shoppers will have the opportunity to meet former Boston Red Sox player Jonny Gomes and the team's famous mascot Wally the Green Monster. The Red Sox will also be bringing their World Series trophies for customers to view.
Throughout the weekend, L.L. Bean will offer a variety of interactive experiences for all ages, including:
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Free boat and tote monogramming
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Boot lace customization bar
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Free grocery store tote screen printing
The L.L. Bean "Bootmobile," a giant replica of the brand's classic boot on wheels, will also be available for photos.
The weekend will feature additional giveaways, refreshments and other family activities.
"L.L. Bean's arrival in Framingham reinforces the brand's goal of serving communities where they live and play — making it easier for locals and visitors alike to experience the outdoors with confidence and comfort," the company said in a statement.
The Freeport, Maine-founded outdoor chain currently operates 11 other Massachusetts stores, including:
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Berlin
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Boston
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Burlington
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Dedham
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Hadley
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Hanover
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Mansfield
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Mashpee
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Millbury
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Peabody
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Wareham
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