Market Basket launches ‘very own’ beer sold in stores across New England

Market Basket , the beloved grocery chain known for low prices, launched its "very own" lager earlier this week.

The chain took to the social platform X on Nov. 5 to announce the launch of its MB Lager.

"Our very own MB Lager is AVAILABLE NOW!" the company announced .

"This light lager was crafted by Zero Gravity Beer in Burlington, [Vermont] and can be purchased at MB Spirits and MB Beer & Wine locations in Massachusetts, all 3 of our Market Basket stores in Maine, and our 33 New Hampshire store locations!"

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The post offers viewers a glimpse of what the lager cans look like — sporting classic Market Basket colors and the company's iconic logo "MORE FOR YOUR DOLLAR."

The lager comes in a white can decorated with Market Basket blue banners, the company name printed across the top and "Lager," written in cursive.

It is 4% alcohol by volume and comes in 12-ounce cans.

Market Basket did not immediately respond to MassLive's request to comment on its new brew.

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