Streaming giant slaps third price hike on subscribers
The streaming platform HBO Max is increasing the cost of its subscription plans for the third time in three years.
The new prices — which adds up to $20 annually to customers' bills — are effective immediately for new customers, The Hill reported.
Existing users will notice a price change on their next billing date on or after Nov. 20. Subscribers will receive a notice of the pricing change before then.
The new prices for different subscription options are as follows:
Basic with ads
-
Monthly: $10.99 per month, a $1/month increase
-
Yearly: $109.99 per year, a $10/year increase
Standard
-
Monthly: $18.49 per month, a $1.50/month increase
-
Yearly: $184.99 per year, a $15/year increase
Premium
-
Monthly: $22.99 per month, a $2/month increase
-
Yearly: $229.99 per year, a $20/year increase
This change follows two other price hikes since launching the service in 2020, Variety reported . The first increase took effect in January 2023 and the second was in June 2024.
HBO Max had 125.7 million paying users globally as of June 30, Warner Bros. Discovery, the parent company of HBO Max, said in its second-quarter report .
These numbers represent an increase of 3.4 million subscribers compared to the first quarter of 2025.
More Business News
Read the original article on MassLive . Add MassLive as a Preferred Source by clicking here .
