Trump rebrands 'Big Beautiful Bill' amid poor polling
Corrections & Clarifications: In an earlier version of this story, the Congressional Budget Office projection of how many Americans will lose health insurance was not correct.
President Donald Trump’s signature legislative achievement is getting a rebrand amid polling indicating it is unpopular.
Trump said during an Aug. 26 Cabinet meeting in the White House that he’s no longer referring to the new law as the One Big Beautiful Bill, the name he coined that was turned into the bill’s formal title as it advanced.
The law’s name isn’t helping with the White House’s sales pitch, Trump said.
Metal tables and chairs along with yellow umbrellas decorate a paved over historic White House Rose Garden lawn on August 16, 2025 in Washington, DC.
“So the bill, I’m not going to use the term great big beautiful,” Trump said. “That was good for getting it approved, but it’s not good for explaining to people what it’s all about.”
Instead, Trump is focusing on the tax provisions in the law, which extended his 2017 tax reductions and added new tax cuts.
“It’s a massive tax cut for the middle class,” Trump said on Aug. 26, something Vice President JD Vance also has been touting at events around the country.
The new law also increased spending on immigration enforcement and the military and includes deep spending reductions to Medicaid that Democrats and some Republicans have strongly criticized .
Democrats were united against the measure, saying that it disproportionately benefited the wealthy and hurt lower-income Americans. The Congressional Budget Office projects it will result in 10 million more people without health insurance by 2034, while the Senate Joint Economic Committee Minority estimates that about 20 million people could lose coverage. Medicaid is being cut by nearly $1 trillion.
A Pew Research Center survey from earlier this month found a plurality of Americans oppose the law . The Pew survey found that 46% of Americans disapprove of the law, while 32% approve and 23% said they are unsure. A SSRS survey conducted for CNN after Trump signed the measure on July 4 found 61% of adults oppose the new law.
Vance is traveling to Wisconsin on Aug. 27 for a rally to pitch the legislation. He held previous events in Pennsylvania and Georgia.
It could be a challenge for the GOP to pivot when it comes to touting Trump’s new law. Some Trump Cabinet members continued to refer to the law as the "One Big Beautiful Bill."
“I will continue to say, for a little bit longer, until I heard you today, the 'One Big Beautiful Bill,'” said Labor Secretary Lori Chavez-DeRemer.
This article originally appeared on USA TODAY: President Donald Trump rebrands 'One Big Beautiful Bill'
