Turinian Jewelers celebrates grand open in downtown with ribbon cutting
WESTFIELD — When Matthew Turgeon got into the jewelry business several years ago, he looked at it only as a wise investment, but then something changed. That something led to him opening Turinian Jewelers downtown at 81 Elm St.
"When I started doing it originally, it was supposed to be an investment, but then I realized, 'Oh my God, this is what I want to do,'" Turgeon said, while standing in his store surrounded by his friends and family, minutes before a ribbon-cutting ceremony to celebrate its grand opening Friday.
When entering the store, at first it looks like any other jewelry store with display cases filled with glistening, radiant, and vibrant rings and necklaces adorned with diamonds and other precious stones.
But then you notice there is a subdued ambience to the space with its walls painted burgundy and a wine rack tucked in one corner of the space behind a countertop that brings to mind a comfortable spot to have a drink and unwind.
"I was going for a 1920s or 30s speakeasy for the aesthetic," he said with a smile.
While the store has a speakeasy vibe, under the wine rack is a jeweler's bench with the tools of the jewelry trade laid out ready, if needed, to repair jewelry or replace watch batteries, which is one of the many services offered by Turinian Jewelers.
Those services also include stone setting, jewelry cleaning and maintenance, personalized engraving, and the one service dear to Turgeon's heart: custom jewelry design.
"I primarily focus on jewelry design because I want you to walk out with the jewelry you want. I don't want to try and push you into something that may not be what you were looking for," he said.
Turgeon said he strives to bring a customer's vision to life with expertly handcrafted custom jewelry. Whether it's designing an engagement ring, a sentimental heirloom, or a one-of-a-kind statement piece, he works closely with skilled artisans to create a piece that reflects each customer's personal style.
"Let us help you design something that is truly unforgettable," he said.
He also features custom-crafted jewelry created by Ashton Noonan, who has a display case full of her work under the name Noonan Night.
Her work is primarily in silver necklaces featuring semi-precious stones.
Since his soft opening about six weeks ago, Turgeon said the response from customers has been great.
"It's blown away all of my expectations," he said.
And he loves the store's location, just a few feet from the door to the Tribeca Gastro Bar & Grill, which Greater Chamber of Commerce Executive Director Amanda Waterfield said is enhancing the city's downtown.
"Matt and Turinian Jewelers' addition to the downtown retail corridor is a huge enhancement because they provide something that we didn't already have here and they're very complementary to the other businesses in downtown," Waterfield said, adding the store's atmosphere is attractive and appealing.
"I think it's going to let folks throughout the valley, not just in Westfield, really see Westfield as a desirable destination for any of their retail shopping needs," she said.
Right now, the store is open 9 a.m. to 6 p.m., Tuesday to Friday, and 11 a.m.to 5 p.m., Saturday.
Turgeon said as it gets closer to the holiday season, he considering being open on Monday.
For more information, call 413-356-1948, visit www.turinian.com , or find them on Facebook or Instagram .
The owner of Turinian Jewelers, Matthew Turgeon, behind one of the store's display cases. Turgeon celebrated the grand opening of the store Friday with a ribbon-cutting ceremony. (CLIFF CLARK / THE WESTFIELD NEWS)WESTFIELD NEWS
Read the original article on MassLive . Add MassLive as a Preferred Source by clicking here .
