Marketing expense definition
/What is Marketing Expense?
Marketing expense is comprised of those costs incurred to present an organization's goods and services to prospective customers . Examples of costs that are classified as marketing expenses are:
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Advertising
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Agency fees
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Customer surveys
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Development of advertising and other promotions
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Gifts to customers
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Online advertising
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Printed materials and displays
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Social media monitoring and participation
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Sponsorships
Accounting for Marketing Expenditures
Most marketing expenses are charged to expense in the period incurred, though some printed materials and advertising costs can be treated as prepaid expenses . In the latter case, these costs are initially recorded as an asset, and then charged to expense as they are consumed.
