Markup cancellation definition
/What is a Markup Cancellation?
Markup cancellation is a reduction of the price of goods that had been marked up in the past. A markup cancellation may be imposed for a number of reasons, such as:
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There was a mistake in the amount of the original markup that needs to be corrected.
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The seller has too many units in inventory , and wants to reduce the price in order to clear out excess stock before it becomes obsolete.
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Competitors have reduced their prices, so the seller must reduce its price to remain competitive with them.
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The seller is experiencing a softening of demand at the higher price point , and so elects to lower the price to see if demand will increase (also known as having a high level of price elasticity ).
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The original markup was only for a scheduled time period, and the price is automatically returned to its original level once the markup period expires.
At most, a markup cancellation only returns the price of a product to its original price; it does not lower the price to a point below the original price. It is also entirely possible that a markup cancellation will be for only part of the original markup, so that the new net price is still higher than the original price. Thus, an initial markup of $10 could be partially cancelled, leaving a residual markup of $2.
Example of a Markup Cancellation
A product is normally priced at $50, but the seller increases the price by an additional $10, due to excess demand for the product. This represents a markup of $10. If more units were to be made available for sale by competitors, the seller might be forced to reduce or eliminate its markup. This latter action is called a markup cancellation.
