Examples of intangible assets

An intangible asset is a non-physical asset having a useful life greater than one year. These assets are generally recognized as part of an acquisition , where the acquirer is allowed to assign some portion of the purchase price to acquired intangible assets. Few internally-generated intangible assets can be recognized on an entity's balance sheet . Examples of intangible assets are noted below.

Marketing-Related Intangible Assets

  • Trademarks

  • Newspaper mastheads

  • Internet domain names

  • Noncompetition agreements

Customer-Related Intangible Assets

  • Customer lists

  • Order backlog

  • Customer relationships

Artistic-Related Intangible Assets

  • Performance events

  • Literary works

  • Musical works

  • Pictures

  • Motion pictures and television programs

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Contract-Based Intangible Asset

  • Licensing agreements

  • Service contracts

  • Lease agreements

  • Franchise agreements

  • Broadcast rights

  • Employment contracts

  • Use rights (such as drilling rights or water rights)

Technology-Based Intangible Asset

  • Patented technology

  • Computer software

  • Trade secrets (such as secret formulas and recipes)

Accounting for Intangible Assets

Intangible assets may be recorded if they are acquired, but not if they are developed in-house. If acquired, an expenditure can only be recorded as an asset if it is expected to have a useful life of at least one year. Otherwise, it must be recorded at once as an expense . For example, if a business pays a graphic artist to design a logo for it, then the artist’s fee can be recorded as an intangible asset. If the logo had been designed in-house by a staff person, it would not be possible to record an asset.

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