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Facebook Business
Reach more people, reach the right people and grow your business with dynamic ads
This year, we've introduced new ways to extend the power of your dynamic ads.
Reach more interested shoppers
Earlier this year, we introduced targeting options to extend the reach of dynamic ads beyond recent website and app visitors, making it easier for businesses to reach potential new customers. With broad audience targeting, you can show your products to more people who are likely to be interested shoppers. Broad audience targeting is now available to all advertisers, and thousands of businesses have already seen how powerful it can be.
In partnership with Marin, American Eagle Outfitters gained new customers and drove sales by targeting their dynamic ads to broad audiences.
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The results of this campaign are a great testament to the power of Facebook dynamic ads and broad audiences to drive business performance. They not only helped to supercharge our prospecting programme, but were a cost-efficient way for us to find new customers and drive sales.
Kristen D'Arcy
Head of Performance Digital Marketing, American Eagle Outfitters
Optimise for shoppers who are likely to spend more
We know that businesses ultimately want to build campaigns that maximise return on their advertising spend. That's why we're introducing value optimisation for dynamic ads to help marketers focus their campaigns on purchase value. By optimising ads for people who are likely to spend more, marketers can improve ROI and focus their efforts on the people who will help drive the most revenue for their business.
Make your ad stand out
In order to make your ad stand out in the feed environment, we're testing the use of the collection ad format with dynamic ads targeting. Collection helps expedite product discovery and purchase by featuring a primary video or image above a series of product images tailored to people's shopping behaviours.
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This ad unit allows us to deliver a relevant brand experience while simultaneously meeting intent-driven objectives. Displaying products beneath our videos has given us the ability to generate intent and relevancy for our customers, resulting in a 10-20% increase in overall return on advertising spend.
Mike Maleszyk
Head of Growth at Inkbox
Learn more about best practices for dynamic ads.
