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Facebook Ads Guide
Update to Meta Ads Manager objectives
We are gradually introducing a new set of 6 campaign objectives in Ads Manager: awareness , traffic , engagement , leads , app promotion and sales .
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Facebook Feed
Feed is the customized stream of posts and activity on a person's home page of Facebook. Facebook Feed can include posts and activity from friends, Pages, Groups and advertisers.
Use the image format in Facebook Feed to show off your product, service or brand in new ways. To capture attention quickly, use movement and sound to show the unique features of a product or tell your brand story.
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Design Recommendations
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Recommendations
- Primary Text: 80 characters
- Headline: 27 characters
Technical Requirements
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Panoramas or 360 Photos
Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.
All ads must comply with our Advertising Policies .
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
