About Page transparency
Classic Pages on Facebook are updating to the new Pages experience
. You’ll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
Pages that you manage may be in the classic Pages experience or the new Pages experience
. The new Pages experience isn’t available for all Pages yet.
In an effort to increase accountability and transparency of Pages
, Facebook is showing more information about Pages and the people who manage them in the Page transparency section on Pages.
Where can I find the Page transparency section on a Page?
To access this information as a Page visitor:
1.
Go to a Page by tapping its name in your Feed or searching for it.
2.
Tap About
.
3.
Scroll down to the Page transparency
section and tap See All
.
This information is also visible when viewing a Page in the Ad Library
.
What information is shown in the Page transparency section?
The information in the Page Transparency section comes from Facebook and includes:
The date the Page was created.
The primary country locations where the Page is managed. This applies to all Page roles and access
.
The number of people who manage the Page in each country.
The Page's previous name changes.
Any Page merges
that happen on or after September 6, 2018.
The confirmed business or organization that has claimed ownership of the Page.
Any confirmed businesses or organizations who have been granted access to help manage the Page.
If the Page belongs to a state-controlled media organization.
What is primary country location?
The primary country location where a Page is managed is determined by a person’s information and activity on Facebook Products, including the stated location on their Facebook profile, and device and connection information.
Sometimes Facebook can't share the exact country location of people who manage a Page because the account may be too new, or we haven't determined their location yet.
The primary country location of everyone with an existing Page role and access
will appear in the Page Transparency section regardless of the person's role, access or level of activity.
However, we will not show a primary country location for any disabled accounts or for system users. You can learn more about System Users
in the Business Help Center.
Note: If your location is inaccurate, turning on Location Services
may help Facebook determine your location. Facebook uses Location Services to help you check in, find local events and get better ads.
What are Confirmed Page Owners and Confirmed Page Partners?
A Confirmed Page Owner is a business or organization that has completed Facebook’s business verification process and claimed ownership of the Page or has created a disclaimer to run ads about social issues, elections or politics through the Tax-Registered, Government Organization, or FEC options.
We require a Confirmed Page Owner in some cases. For example, if we find that a Page is concealing its authentic ownership to mislead people in violation of our policies
, that Page can be required to disclose its owning entity in order to remain on Facebook. Additionally, Pages that run ads about social issues, elections or politics in the United States must assign a Page Owner, and may optionally assign a Page Partner as well. Learn more about what to do if you are running ads about social issues, elections or politics.
The Confirmed Page Owner section may include one of the following:
Confirmed Page Partners are businesses or organizations that have completed Facebook’s business verification process and that the Page manager has allowed to help manage the Page. If a Page turns on this feature in their Page settings, their partners’ legal name(s) appear below Confirmed Page Partners.
Note: At this time, this information will only appear on Pages with a large U.S. audience or that run ads about social issues, elections or politics in the U.S.
The Confirmed Page Owner’s verified legal name and registered city, country and/or phone number. Learn more about the business verification process
on our Business Help Center.
The name of a blue-badge verified public figure, artist or band. Learn more about verified Pages.
A note that the Confirmed Page Owner’s information is not yet available or was hidden by the Page admin.
How do I set up a Confirmed Page Owner on my Page?
You can complete Facebook’s business verification process and claim your Pages in Business Manager. Learn more about the verification process
.
changing your Page Owner
What if I manage a Page and I don't want this information on my Page?
The Page Transparency section itself cannot be removed or hidden. You can remove or request to remove some information.
You can submit a request
for Facebook to hide your primary country location because of special circumstances including risks to personal safety. If your primary country location is hidden, people visiting your Page will see Location hidden by Page manager
below Page Info.
If your business verification process
was completed before October 21, 2019, you can hide Confirmed Page Owner information.
Verifying your business:
Ensures your Page appears higher in Facebook search results
Helps Facebook protect your Page from impersonators
Tells people that your Page is owned by a real business or organization
If you turn off business verification, Hidden Confirmed Page Owner will appear instead.
Note: If you are running ads about social issues, elections or politics you are required to display a Confirmed Page Owner and cannot hide this information.
If you have Facebook access with full control
to a Page, you can switch into your Page
and hide confirmed Page Owners or confirmed Page Partners. If you have task access
, you can’t hide Page ownership.
To hide confirmed Page owners or confirmed Page partners from a computer:
1.
Log into Facebook, then click your profile photo in the top right.
2.
Click See all profiles
, then select the Page you want to switch into.
3.
Click your Page photo in the top right.
4.
Select Settings & Privacy
, then select Settings
.
5.
In the left menu, select Page setup
.
6.
Click Page Transparency
.
7.
Click the toggle off to hide confirmed Page Owners or Page Partners.
Note: Not all Page owners will see this setting. Pages that have more than 5,000 followers in the U.S. or run political ads may see Page Transparency
in their settings.
