Berlin, Germany — In a significant development just one day before the world’s largest tourism trade show, ITB Berlin, the State of Israel has officially withdrawn its planned participation in the event, according to organisers.
The announcement came from Messe Berlin GmbH, the company behind the Internationale Tourismus-Börse Berlin (ITB Berlin) , which runs from March 3 to March 5, 2026. Israel’s tourism delegation had been expected to attend the fair, which serves as a key platform for travel professionals, national tourism boards, and industry leaders from around the world.
Withdrawal Linked to Middle East Crisis
Representatives from the trade fair confirmed that Israel’s withdrawal is directly linked to ongoing developments in the Middle East, particularly rising tensions and conflict in the region. These geopolitical uncertainties have made international travel planning increasingly difficult and unpredictable for exhibitors and visitors alike.
Despite Israel’s absence, the organisers emphasised that ITB Berlin remains broadly international in scope, with countries from around the globe and companies still planning to attend. Delegates from affected regions are reportedly finding alternative travel routes and arrangements to maintain their presence at the event.
Impact on the Travel and Tourism Industry
Industry representatives have noted that the situation could have wider implications for global tourism in the coming months. The German Travel Associationhas said it is still too early to assess the full impact of the Middle East conflict on international travel markets, but that travel safety and logistical challenges are at the forefront of industry concerns.
Local officials in Berlin have also discussed the broader context. In remarks about this year’s ITB anniversary, Berlin’s governing mayorhighlighted how sensitive the global travel industry is in times of geopolitical crises, pointing to disruptions at major airports and travel networks, which have affected many would-be visitors and exhibitors.
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