More than half of Americans reveal that they’ve had an issue with travel technology while traveling.
New survey, which looked at how technology effects travelers in both a positive and negative way, found that while global respondents indicated that they were more organized (46%), more informed (45%) and saved money (42%) as a result of technology, 59% said that technology has caused them an issue while traveling, while 14% report being impacted by a travel company’s data breach.
When those surveyed did indicate a problem, the most common occurrence was attempting to book travel and the website crashed or the app wasn’t working (26%).
When asked about the pain points to online travel booking , 45% of respondents said that prices fluctuated and 40% said that there were confusing or slow websites. Other issues included limited options (27%), incorrect bookings (23%), and not enough flexibility (22%).
However, despite its issues, the survey respondents agreed that they were more organized (46%), more informed (45%) and saved money (42%) as a result of technology that enhanced their travel experiences.
Additional findings include:
• The benefits of those surveyed around why they book travel online was first and foremost about time. 67% of respondents noted that booking travel online or via app saved them time, with 54% indicating that it provided more options, 53% noting that it saved them money. 35% of those surveyed indicated that it prevented them from having to speak to someone on the phone while 32% noted that it provided them a better customer experience.
• The top five types of technology that have enhanced respondents travel experiences include:
o Apps & websites for booking travel (44%)
o Mobile apps for airline check in and boarding passes (41%),
o Wifi on flights (40%)
o Mobile apps for hotel and rental car reservations (36%)
o SMS, text and push notifications for travel information and updates (34%)
