If playback is interrupted, you can restart it.
Dubai, United Arab Emirates— Seychelles is participating in the Arabian Travel Market (ATM) 2026 in Dubai as part of its continued engagement across the Middle East and efforts to strengthen the destination’s presence in this important tourism market.
The four-day travel trade event gives Seychelles a valuable platform to maintain strong visibility across the Gulf Cooperation Council (GCC), connect with key industry partners, and generate new business opportunities for the destination.
The Seychelles delegation is led by the Minister for Tourism and Culture, Mrs Amanda Bernstein, and includes Seychelles Tourism Board (STB) Chief Executive Officer Vesna Rakic and STB Marketing Executive Christina Cecile, alongside representatives from the country’s tourism trade.
Private-sector participation includes Air Seychelles, 7° South, Creole Travel Services, Mason’s Travel, MC Travel & Tours, Luxury Travel, Luxe Voyage, Berjaya Resorts and Hotels, Raffles Seychelles and Savoy Seychelles Resort & Spa.
Also joining the delegation is the STB Middle East office, headed by Account Manager Ahmed Fathallah, which is coordinating meetings with travel trade partners and other industry stakeholders throughout the event.
Seychelles’ participation at ATM forms part of STB’s wider approach to sustaining and strengthening its core tourism markets while continuing to broaden the destination’s global market reach and connectivity.
Speaking from ATM, STB Chief Executive Officer Vesna Rakic expressed appreciation for the contribution of Seychelles’ tourism trade partners and highlighted the importance of coordinated market action.
“The Middle East is an important source market for Seychelles and remains a major international gateway to our islands. Valued as a premium destination, Seychelles offers diverse ways to experience the islands. Its exceptional beauty, rich nature-based experiences, welcoming Creole culture and slower island rhythm make it the perfect escape for travellers from the region — Another World, within easy reach,” said Rakic.
“Our presence at ATM, alongside our tourism partners, allows us to deepen commercial relationships and support the conversion of market interest into bookings,” she added.
Throughout ATM 2026, the Seychelles delegation will hold meetings with travel trade and airline partners to discuss joint marketing initiatives, identify new areas for collaboration and showcase the diverse range of tourism experiences available across the islands.
The meetings will also provide the delegation with first-hand insight into market developments and evolving traveller demand, helping Seychelles and its tourism partners adapt their activities to changing consumer expectations.
Reflecting ATM 2026’s theme, “Travel 2040: Driving New Frontiers Through Innovation and Technology,”the Seychelles delegation will also explore how innovation and emerging technologies are shaping the future of tourism, from the way destinations engage travellers to how the industry develops and markets new experiences.
Participation in ATM remains an important component of Seychelles’ engagement with the Middle East, providing an opportunity to reinforce existing partnerships, develop new commercial connections and maintain the destination’s visibility among travel professionals serving the region.
With strong air connectivity through the Middle East and continued collaboration between STB and Seychelles’ tourism trade, the destination is seeking to build on its market presence while positioning its
Leave a Comment