Highlighting South Africa’s vibrant tourism sector, which welcomed nearly 9 million international visitors and 47 million domestic trips last year, contributing over 12% to national GDP, the Forum underscored the country’s role as a gateway for regional tourism development.
At the Forum, UN Tourism launched the Tourism Doing Business Guidelines – Investing in South Africa , developed in collaboration with the Department of Tourism of South Africa. This comprehensive guide provides investors with a practical roadmap, detailing opportunities, incentives, and key projects to drive sustainable tourism growth. Designed to foster confidence and facilitate investment commitments, the guide highlights South Africa’s unique blend of natural and cultural attractions, from Table Mountain to Kruger National Park, supported by world-class infrastructure and a welcoming investment climate.
Additionally, UN Tourism unveiled the executive summary of the Investing in Africa guidebook, a pioneering publication focusing on investment prospects across the entire African region. This report, the first of its kind, combines insights from public and private stakeholders to offer critical data and strategies for advancing Africa’s tourism potential. The Forum also featured discussions on public-private partnerships, digital transformation, and sustainable hospitality and conservation ventures. New editions of the Tourism Doing Business guides, focused on Angola, Cabo Verde, and Kenya were announced, building on existing guides for South Africa, Namibia, Zambia, Morocco, Mozambique, Mauritius, and Tanzania.
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