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Advertising & Marketing
Statista Statistical Database
What's in Statista?
- Statistics: Over 1,000,000 statistics.
- Forecasts & surveys: 5-year forecasts on hot topics and exclusive surveys among consumers and experts.
- Infographics: Easy and appealing visualization of topical events.
- Topics: Over 80,000 topics are the ideal starting point for your research.
- Studies & reports: Studies database containing over 32,000 external studies.
- Digital Market Outlook: Detailed analyses and in-depth evaluations for various digital markets.
- Consumer Market Outlook: Detailed analyses and in-depth evaluations for the consumer goods sector.
- Companies: Company database for over 5,000 companies.
- Statista This link opens in a new windowStatista is a global multi-disciplinary data platform that provides fast access to downloadable statistics on 80,000 topics, 41,000 vetted third party reports, market/industry research, country/industry reports, and much more.
How to Filter by Content Type
- Once you have search results, you can filter to a specific type of resource by clicking on the more filters option and choosing it on the menu:
How to Improve Search Results
- The Statista search understands the use of "quotes" to keep words together as a phrase.
- An asterisk * can be used as a wildcard at the end or beginning of words to search multiple forms:
- For example *ballsearches football, basketball, and so on.
- There are two quick filters at the top after a search, Sort Byand Regional Focus.
- Sort by orders the results by relevance, date, or popularity.
- Regional focus moves items from your country higher in the search results.
- Regional focus can be off or you can select one from the menu.
- Additional filters are in the side menu after you search, below the content types.
- Statista does not use OR or AND or NOT as operators within the search box.
- Searches default to the use of AND when there is a space between terms in the search, returning only results that match on all entered terms. Changing search accuracyto Wide changes AND to OR, which then will match documents on any one term entered.
- Changing search accuracy to high searches only the most highly relevant items and searches only for items that match on all entered terms.
- You can also limit to a specific year.
- You can limit to a particular country or region.
How to Change Statistic Visualizations
- On most statistics you can change the chart type.
- Click the gear to the side of the chart.
- Select the type you need from the displayed choices, such as line graph, bar chart, or a data table.
- You can then download the chart for use in your paper under Download. Many graphs will allow you to download them as images.
Citing From Statista
- Some articles, particularly topic overviews, will have listed authors.
- Individual statistics will list a source. Use the source as the author.
- Individual statistics have a citation helper that is not updated for APA 7.
- All other documents, such as the dossiers and reports, that do not list other authors or sources, will be cited with Statista as the author.
- Statista publishes original content, so the database is listed when not the author.
- Label all images you are citing with a content type label in [brackets].
Examples:
Articles With Individual Authors:
Guttman, A. (2019, January 22). Influencer marketing: Statistics & facts. Statista Database .
Individual Statistics From Other Sources:
ThinkNow. (2019, October). Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by age group [Graph]. Statista Database .
- The stats author can be found under Source:
Dossiers & Other Documents:
Statista. (2020). Influencer marketing. Article did-28362-1.
- The dossiers have article numbers at the bottom of the download page.
- The date is also there.
Demographics
Demographics of your consumer group include factors such as age, gender, location, race, wealth, health and education level.
- U.S. Census Data This link opens in a new windowEnter a state, county, city, town, or zip code and find information on population, age, business and industry, education, housing, income, origins and language, poverty and veterans.
- Census Microdata This link opens in a new windowFormerly Data Ferrett, the Census Bureau's microdata exploration tool. Create data tables from the census and American Community Survey.
- U.S. Census Quick Facts This link opens in a new windowProvides data on people, business and geography by state, county and city.
- Economic Census This link opens in a new window"U.S. Government's official five-year measure of American business and the economy." (from Economic Census web site).
Public Opinion & Poll Websites
Use Statista for detailed surveys, as many will not be publicly posted.
- Bridge Ratings This link opens in a new windowConsumer media behavior.
- Gallup Public Datasets This link opens in a new windowMost Gallup analytics are not public, but some sets are available for anyone.
- The Harris Poll This link opens in a new windowHarris Public polling continually samples public opinion about a variety of topics.
- Ipsos Polls This link opens in a new windowA polling company focusing on society and consumer behavior.
- JD Power Awards This link opens in a new windowRankings and studies on consumer trust and opinions in a variety of sectors.
- Kaiser Family Foundation This link opens in a new windowPolling, statistical tracking, and opinion watching on health topics.
- Nielsen IQ This link opens in a new windowThe longstanding survey company focused on media consumption.
- Pew Research Center This link opens in a new windowThe Pew Research Center is a nonpartisan fact tank that provides information on the issues, attitudes and trends shaping America and the world. The center conducts public opinion polling, demographic studies, media content analysis and other empirical social science research.
- Survey of Consumers This link opens in a new windowFrom the University of Michigan, an index of how consumers currently feel about the economy and the future.
- Television Bureau of Advertising Research This link opens in a new windowReports on how consumers are viewing TV and how they are responding to TV advertising.
- YouGov This link opens in a new windowPopularity rankings, brand rankings, and ratings.
Trend Websites
These websites track what people are currently talking about, searching for, and monitor buzz across internet platforms.
- The Cool Hunter This link opens in a new windowGlobal culture and design site.
- Display Purposes This link opens in a new windowHashtag database. Check tags you are considering and see other popular and related tags.
- Meta For Business This link opens in a new windowEmerging trends from Facebook data.
- Google Trends This link opens in a new windowWhat the world is searching for.
- IRI WorldWide This link opens in a new windowA data company focused on consumer packaged goods, view the trend presentations for free information on a big picture view of where consumers are moving.
- Trend Hunter This link opens in a new windowContinually updated posts about emerging trends.
- Trend Watching This link opens in a new windowDaily trend updates.
