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The IMA SDK loads dependencies to request Dynamic Ad Insertion (DAI) streams,
measure viewability and report ad impressions. By initializing IMA before you
make a stream request, you maximize the time to load IMA dependencies before
stream playback. This page covers how to handling IMA load times in your app.
CallImaSdkFactory.initialize()
TheImaSdkFactory.initialize()method starts to preload SDK resources in advance of the first stream request.
To useinitialize(), you need IMA version 3.35.1 or higher.
CallImaSdkFactory.initialize()on application startup, or as early in the
application's lifecycle as your app structure allows. Theinitialize()call
takes the following parameters:
context: Uses the application context, which is always available during
the lifecycle of the application.
settings: Pass the anImaSdkSettingsobject with its values set. The IMA settings used in theinitialize()call
must be the same as the settings values used in thecreateAdsLoader()call. The IMA SDK utilizes these settings, particularly the language setting,
for cache key. We don't recommend using test or fake values for the settings
used in theinitialize()method call, as cache misses might occur and
increase ad load time.
Reuse theAdsLoaderinstance
To improve IMA load time, we recommend you reuse the sameAdsLoaderinstance. TheAdsLoaderinterface can handle multiple ad or stream requests.
Avoid creating a newAdsLoaderinstance for each request. Creating a newAdsLoaderinstance requires a load time, and uses additional device resources.
Request streams in advance of playback
If you have access to theAdsLoaderinstance prior to starting stream
playback, you can also call theAdsLoader.requestStream()method early. Making this call starts loading the DAI stream. When the user
is ready to start stream playback, call theStreamManager.init()method to initialize stream playback.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[],[],null,["# Improve IMA load time\n\nThe IMA SDK loads dependencies to request Dynamic Ad Insertion (DAI) streams,\nmeasure viewability and report ad impressions. By initializing IMA before you\nmake a stream request, you maximize the time to load IMA dependencies before\nstream playback. This page covers how to handling IMA load times in your app.\n\nCall `ImaSdkFactory.initialize()`\n---------------------------------\n\nThe\n[`ImaSdkFactory.initialize()`](/ad-manager/dynamic-ad-insertion/sdk/android/api/reference/com/google/ads/interactivemedia/v3/api/ImaSdkFactory#initialize(android.content.Context,com.google.ads.interactivemedia.v3.api.ImaSdkSettings))\nmethod starts to preload SDK resources in advance of the first stream request.\nTo use `initialize()`, you need IMA version 3.35.1 or higher.\n\nCall `ImaSdkFactory.initialize()` on application startup, or as early in the\napplication's lifecycle as your app structure allows. The `initialize()` call\ntakes the following parameters:\n\n- **`context`**: Uses the application context, which is always available during the lifecycle of the application.\n- **`settings`** : Pass the an [`ImaSdkSettings`](/ad-manager/dynamic-ad-insertion/sdk/android/api/reference/com/google/ads/interactivemedia/v3/api/ImaSdkSettings) object with its values set. The IMA settings used in the `initialize()` call must be the same as the settings values used in the `createAdsLoader()` call. The IMA SDK utilizes these settings, particularly the language setting, for cache key. We don't recommend using test or fake values for the settings used in the `initialize()` method call, as cache misses might occur and increase ad load time.\n\nReuse the `AdsLoader` instance\n------------------------------\n\nTo improve IMA load time, we recommend you reuse the same\n[`AdsLoader`](/interactive-media-ads/docs/sdks/android/client-side/api/reference/com/google/ads/interactivemedia/v3/api/AdsLoader)\ninstance. The `AdsLoader` interface can handle multiple ad or stream requests.\nAvoid creating a new `AdsLoader` instance for each request. Creating a new\n`AdsLoader` instance requires a load time, and uses additional device resources.\n\nRequest streams in advance of playback\n--------------------------------------\n\nIf you have access to the `AdsLoader` instance prior to starting stream\nplayback, you can also call the\n[`AdsLoader.requestStream()`](/ad-manager/dynamic-ad-insertion/sdk/android/api/reference/com/google/ads/interactivemedia/v3/api/AdsLoader#requestStream(com.google.ads.interactivemedia.v3.api.StreamRequest))\nmethod early. Making this call starts loading the DAI stream. When the user\nis ready to start stream playback, call the\n[`StreamManager.init()`](/ad-manager/dynamic-ad-insertion/sdk/android/api/reference/com/google/ads/interactivemedia/v3/api/BaseManager#init())\nmethod to initialize stream playback."]]