Privacy strategies

AI-generated Key Takeaways

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• Publisher first-party ID helps deliver more relevant ads using data from your apps.

• Publisher first-party ID requires Google Mobile Ads SDK version 22.6.0 or higher.

• Publisher first-party ID is enabled by default but can be disabled programmatically.

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android .

Publisher first-party ID

Prerequisites: Google Mobile Ads SDK 22.6.0 or higher

The Google Mobile Ads SDK introduced Publisher first-party ID , to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

  // Disables Publisher first-party ID. 
 MobileAds 
 . 
 putPublisherFirstPartyIdEnabled 
 ( 
 false 
 ) 
 

  // Disables Publisher first-party ID. 
 MobileAds 
 . 
 putPublisherFirstPartyIdEnabled 
 ( 
 false 
 );