Release Notes

Page Summary

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• The Display & Video 360 API release notes detail updates to features, services, methods, fields, and enum values across different API versions.

• Recent updates include support for EU political ad declarations, new SDF versions, expanded targeting options, and general availability of v4.

• New features and services have been consistently added, covering areas like targeting, bidding strategies, creative types, audience management, and more.

• Several updates have focused on managing various advertising resources such as advertisers, campaigns, insertion orders, line items, and creatives through new services and methods.

This page provides release notes for the Display & Video 360 API.

Latest API version: v4

April 14, 2026

New Features

Added support for a new exchange as well as multiple third party vendors.

Added new fields in ImageAsset and YoutubeVideoDetails objects to identify the relevant image and videos by AdAsset resource ID.

Launched support for retrieving and managing Demand Gen line items, ad groups, and ads in beta. These features are only available to customers on the allowlist. A guide on how to use these beta features is now available. If your partner is not on the allowlist:

• Demand Gen line items, ad groups, and their targeting are not retrievable using get and list methods.
• Demand Gen line items, ad groups, ads, and their targeting are not able to be created, deleted, or updated using create , delete , or patch methods.

v4

• The following fields have been added:

  Object	Field(s)
  AdGroup	adGroupInventoryControl
  AdGroupAd	dcmTrackingInfo demandGenCarouselAd demandGenImageAd demandGenProductAd demandGenVideoAd
  ImageAsset	assetId
  LineItem	optimizeFixedBidding
  YoutubeVideoDetails	videoAssetId

• The following enum values have been added:

  Enum	Value(s)
  BiddingStrategyPerformanceGoalType	BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_REACH
  Exchange	EXCHANGE_CADENT
  GeoRegionType	GEO_REGION_TYPE_POST_TOWN
  InventorySourceRateType	INVENTORY_SOURCE_RATE_TYPE_CPH
  ThirdPartyVendor	THIRD_PARTY_VENDOR_AUDIENCE_PROJECT THIRD_PARTY_VENDOR_GEMIUS THIRD_PARTY_VENDOR_INTAGE THIRD_PARTY_VENDOR_ISPOT_TV THIRD_PARTY_VENDOR_MACROMILL THIRD_PARTY_VENDOR_MEDIA_SCOPE THIRD_PARTY_VENDOR_ORIGIN THIRD_PARTY_VENDOR_VIDEO_AMP THIRD_PARTY_VENDOR_VIDEO_RESEARCH

• The max page size has been increased for the following list methods:

  Method	New Max Page Size
  floodlightGroups.floodlightActivities.list	200

• The following methods have been removed from documentation after their sunset earlier this year:

  Service	Method(s)
  advertisers.campaigns	listAssignedTargetingOptions
  advertisers.campaigns.targetingTypes.assignedTargetingOptions	get list
  advertisers.insertionOrders	listAssignedTargetingOptions
  advertisers.campaigns.targetingTypes.assignedTargetingOptions	create delete get list
  advertisers.lineItems	generateDefault

Limited to Demand Gen beta

These fields are used in the management of Demand Gen resources, a feature that is in beta. They are only available to partners on the allowlist.

• The following methods have been added:

  Service	Method(s)
  advertisers.adGroupAds	create delete patch
  advertisers.adGroups	bulkEditAssignedTargetingOptions create delete patch
  advertisers.adGroups.targetingTypes.assignedTargetingOptions	create delete

• The following fields have been added:

  Object	Field(s)
  BiddingStrategy	demandGenBid
  KeywordAssignedTargetingOptionDetails	exemptedPolicyNames
  LineItem	demandGenSettings
  TargetingExpansionConfig	excludeDemographicExpansion

• The following enum values have been added:

  Enum	Value(s)
  AdGroupFormat	AD_GROUP_FORMAT_DEMAND_GEN
  LineItemType	LINE_ITEM_TYPE_DEMAND_GEN

February 17, 2026

Fixed an existing bug allowing line items to use optimized targeting with incompatible bid strategies.

Known issues

Prior to this update, a line item could have its targetingExpansion.enableOptimizedTargeting field set to true while inheriting an incompatible bid strategy from its insertion order. This update fixes this issue by instituting the following behavior:

• Reject requests that set the line item targetingExpansion.enableOptimizedTargeting field to true if inheriting a incompatible bid strategy.
• When updating an insertion order's bidStrategy field to an incompatible bid strategy, automatically set the targetingExpansion.enableOptimizedTargeting field of line items inheriting that insertion order's bid strategy to false .

October 27, 2025

New Features

Added support for managing assets that can be used in YouTube and Demand Gen Ads with the advertisers.adAssets :

• Use upload to upload image assets.
• Use create and bulkCreate to create YouTube video assets.
• Use get and list to retrieve YouTube video assets.

Added support for retrieving Demand Gen Ads using the advertisers.adGroupAds service. Demand Gen LineItems and AdGroups are not retrievable using the Display & Video 360 API.

Added a new adPolicy field to the AdGroupAd object to expose the status of an Ad's policy reviews and options for appeal.

Added support for SDF versions v9.1 and v9.2 .

Added the ability to retrieve youtubeAssetAssociations . Creating and deleting these resources is only available to a informed subset of customers.

v4

• The following methods have been added:

  Service	Method(s)
  advertisers.adAssets	bulkCreate create get list upload
  advertisers.adGroups.youtubeAssetTypes.youtubeAssetAssociations	create delete list
  advertisers.lineItems.youtubeAssetTypes.youtubeAssetAssociations	create delete list

• The following updates have been made to existing methods:

  Methods	Update(s)
  advertisers.adGroupAds.get	Demand Gen ads are now retrievable using this method. An AdGroupAd can be identified as a Demand Gen ad if it does not have any existing ad_details fields set. The parent AdGroup identified in Demand Gen ads are Demand Gen ad groups and can't be retrieved using the API.
  advertisers.adGroupAds.list	Demand Gen ads are now retrievable using this method. An AdGroupAd can be identified as a Demand Gen ad if it does not have any existing ad_details fields set. The parent AdGroup identified in Demand Gen ads are Demand Gen ad groups and can't be retrieved using the API.

• The following fields have been added:

  Object	Field(s)
  AdGroupAd	adPolicy
  ComparisonValue	contentDurationValue contentGenreIdValue contentStreamTypeValue

• The following enum values have been added:

  Enum	Value(s)
  AdFraudPrevention	SUSPICIOUS_ACTIVITY_FD
  AppPlatform	APP_PLATFORM_VIDAA
  AudienceType	AGENCY
  ComparisonOperator	LIST_CONTAINS
  Exchange	EXCHANGE_SNAP
  ImpressionSignal	VIDEO_CONTENT_DURATION_BUCKET VIDEO_DELIVERY_TYPE VIDEO_GENRE_ID
  SdfVersion	SDF_VERSION_9_1 SDF_VERSION_9_2

August 21, 2025

New Features

Added support for declaring whether line items serve European Union (EU) political ads.

Added the ability to use Structured Data Files v9.

Added support for bulk updating the EU political ad declaration of multiple line items.

v4

• The following fields have been added:

  Object	Field(s)
  Advertiser	containsEuPoliticalAds
  advertisers.lineItems.duplicate request body	containsEuPoliticalAds
  advertisers.lineItems.generateDefault request body	containsEuPoliticalAds
  CustomBiddingAlgorithm	thirdPartyOptimizationPartner
  LineItem	containsEuPoliticalAds

• The following enum values have been added:

  Enum	Value(s)
  SdfVersion	SDF_VERSION_9

• The following methods now have new features:

  Methods	New features
  advertisers.lineItems.bulkUpdate	Can now update the containsEuPoliticalAds field across multiple line items at once.

v3

• The following fields have been added:

  Object	Field(s)
  Advertiser	containsEuPoliticalAds
  advertisers.lineItems.duplicate request body	containsEuPoliticalAds
  advertisers.lineItems.generateDefault request body	containsEuPoliticalAds
  LineItem	containsEuPoliticalAds

• The following enum values have been added:

  Enum	Value(s)
  SdfVersion	SDF_VERSION_9

• The following methods now have new features:

  Methods	New features
  advertisers.lineItems.bulkUpdate	Can now update the containsEuPoliticalAds field across multiple line items at once.

July 31, 2025

New Features

Added support for campaign and insertion order targeting in v4. The functionality is identical to v3.

Added support for retrieving video ad inventory control settings for YouTube & Partners line items.

v4

• The following methods have been added:

  Services	Methods(s)
  advertisers.campaigns	listAssignedTargetingOptions
  advertisers.campaigns.targetingTypes.assignedTargetingOptions	get list
  advertisers.insertionOrders	listAssignedTargetingOptions
  advertisers.insertionOrders.targetingTypes.assignedTargetingOptions	create delete get list

• The following fields have been added:

  Object	Field(s)
  YoutubeAndPartnersSettings	videoAdInventoryControl

• The following enum values have been added:

  Enum	Value(s)
  ThirdPartyVendor	THIRD_PARTY_VENDOR_TRANSUNION

v3

• The following fields have been added:

  Object	Field(s)
  YoutubeAndPartnersSettings	videoAdInventoryControl

• The following enum values have been added:

  Enum	Value(s)
  ThirdPartyVendor	THIRD_PARTY_VENDOR_TRANSUNION

Deprecated values

Removed support for SDF v6 given its sunset on April 30, 2025 .

April 28, 2025

New Features

Added support for Commerce Grid and Spotify Exchange values.

Added read-only support for excluded content theme targeting . This targeting is set at the advertiser-level and inherited by YouTube and Demand Gen line items.

Added support for new ruleset settings in the AlgorithmRules object, used in rule-based custom bidding algorithms . These new settings are only available for a subset of partners.

v4

• The following fields have been added:

  Object	Field(s)
  AlgorithmRules	attributionModelId postImpressionSignalRuleset
  AssignedTargetingOption	contentThemeExclusionDetails
  ComparisonValue	videoPlayerSizeValue
  Signal	activeViewSignal clickSignal
  SignalValue	activeViewSignal floodlightActivityConversionSignal
  TargetingOption	contentThemeDetails

• The following enum values have been added:

  Enum	Value(s)
  Exchange	EXCHANGE_COMMERCE_GRID EXCHANGE_SPOTIFY
  TargetingType	TARGETING_TYPE_CONTENT_THEME
  SdfVersion	SDF_VERSION_8_1

v3

• The following fields have been added:

  Object	Field(s)
  AlgorithmRules	attributionModelId postImpressionSignalRuleset
  AssignedTargetingOption	contentThemeExclusionDetails
  ComparisonValue	videoPlayerSizeValue
  Signal	activeViewSignal clickSignal
  SignalValue	activeViewSignal floodlightActivityConversionSignal
  TargetingOption	contentThemeDetails

• The following enum values have been added:

  Enum	Value(s)
  Exchange	EXCHANGE_COMMERCE_GRID EXCHANGE_SPOTIFY
  TargetingType	TARGETING_TYPE_CONTENT_THEME
  SdfVersion	SDF_VERSION_8_1

Known Issues

The orderBy parameter in advertisers.list requests has been ignored in recent months, with all responses defaulting to ordering by ascending advertiserId . With this update, the issue is fixed. Requests not setting the orderBy parameter will continue to list advertisers by ascending advertiserId .

March 27, 2025

New Features

Moved v4 out of public beta and into general availability.

February 13, 2025

New Features

Released v4 in public beta, which includes the following changes:

• The removal of methods enabling the retrieval and management of Campaign and InsertionOrder resource targeting.
• The renaming of the FirstAndThirdPartyAudience resource type to FirstPartyAndPartnerAudience .

Follow the steps in our migration guide to migrate from v3 to v4.

In addition, in v3 and v4 we've added:

• Support for asset-based creatives, including a new CreativeType enum value, as well as new related asset roles .
• Support for using Integral Ad Science quality sync custom segments in third party verifier targeting. Support for quality sync custom segments has also been added to live Structured Data Files versions .
• Support for new GeoRegionType enum values used in identifying geographic region targeting options.

v4 (beta)

The following are differences between the December 4, 2024 v3 version release and the new v4 beta.

• The following methods have been added:

  Service	Method(s)
  advertisers.adGroups	bulkListAssignedTargetingOptions
  firstPartyAndPartnerAudiences	create editCustomerMatchMembers get list patch

• The following methods have been removed:

  Service	Method(s)
  advertisers.adGroups	bulkListAdGroupAssignedTargetingOptions
  advertisers.campaigns	listAssignedTargetingOptions
  advertisers.campaigns.targetingTypes.assignedTargetingOptions	get list
  advertisers.insertionOrders	listAssignedTargetingOptions
  advertisers.insertionOrders.targetingTypes.assignedTargetingOptions	create delete get list
  firstAndThirdPartyAudiences	create editCustomerMatchMembers get list patch

• The following fields have been made required:

  Object	Field(s)
  InsertionOrder	optimizationObjective

• The following fields have been added:

  Object	Field(s)
  AudienceGroupAssignedTargetingOptionDetails	excludedFirstPartyAndPartnerAudienceGroup includedFirstPartyAndPartnerAudienceGroups
  IntegralAdScience	qualitySyncCustomSegmentId

• The following fields have been removed:

  Object	Field(s)
  AudienceGroupAssignedTargetingOptionDetails	excludedFirstAndThirdPartyAudienceGroup includedFirstAndThirdPartyAudienceGroups
  ReviewStatusInfo	publisherReviewStatuses

• The following enum values have been added:

  Enum	Value(s)
  AssetRole	ASSET_ROLE_ACCENT_COLOR ASSET_ROLE_BACKGROUND_COLOR ASSET_ROLE_ENABLE_ASSET_ENHANCEMENTS ASSET_ROLE_REQUIRE_IMAGE ASSET_ROLE_REQUIRE_LOGO
  CreativeType	CREATIVE_TYPE_ASSET_BASED_CREATIVE
  GeoRegionType	GEO_REGION_TYPE_BARRIO GEO_REGION_TYPE_COLLOQUIAL_AREA GEO_REGION_TYPE_COMMUNE GEO_REGION_TYPE_DIVISION GEO_REGION_TYPE_MUNICIPALITY_DISTRICT GEO_REGION_TYPE_NATIONAL_PARK GEO_REGION_TYPE_QUARTER GEO_REGION_TYPE_SUB_DISTRICT GEO_REGION_TYPE_SUB_WARD

v3

The following are updates made since the December 4, 2024 v3 version release.

• The following fields have been added:

  Object	Field(s)
  IntegralAdScience	qualitySyncCustomSegmentId

• The following enum values have been added:

  Enum	Value(s)
  AssetRole	ASSET_ROLE_ACCENT_COLOR ASSET_ROLE_BACKGROUND_COLOR ASSET_ROLE_ENABLE_ASSET_ENHANCEMENTS ASSET_ROLE_REQUIRE_IMAGE ASSET_ROLE_REQUIRE_LOGO
  CreativeType	CREATIVE_TYPE_ASSET_BASED_CREATIVE
  GeoRegionType	GEO_REGION_TYPE_BARRIO GEO_REGION_TYPE_COLLOQUIAL_AREA CREATIVE_TYPE_ASSET_BASED_CREATIVE GEO_REGION_TYPE_COMMUNE GEO_REGION_TYPE_DIVISION GEO_REGION_TYPE_MUNICIPALITY_DISTRICT GEO_REGION_TYPE_NATIONAL_PARK GEO_REGION_TYPE_QUARTER GEO_REGION_TYPE_SUB_WARD

Previous releases

To read about previous Display & Video 360 API releases for sunset versions, see our archived release notes .