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Wednesday, May 15, 2013
Today, we're launching support for the schema.org markup for organization logos, a way to connect
your site with an iconic image. We want you to be able to specify which image we use as your logo
in Google search results.
Using schema.orgOrganizationmarkup,
you can indicate to our algorithms the location of your preferred logo. For example, a business
whose home page is www.example.com can add the following markup using visible on-page elements on
their home page:
This example indicates to Google that this image is designated as the organization's logo image
for the home page also included in the markup, and, where possible, may be used in Google search
results. Markup like this is a strong signal to our algorithms to show this image in preference
over others, for example when we show Knowledge Graph on the right hand side based on users'
queries.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eThis post explains how to specify your organization's logo for Google Search results using schema.org markup.\u003c/p\u003e\n"],["\u003cp\u003eYou can indicate your preferred logo using the \u003ccode\u003eOrganization\u003c/code\u003e markup within visible on-page elements or via JSON-LD.\u003c/p\u003e\n"],["\u003cp\u003eThis markup helps Google identify and potentially use your logo in search results, such as in the Knowledge Graph.\u003c/p\u003e\n"],["\u003cp\u003eThe post may contain outdated information, and updated guidance on logo markup can be found in Google's documentation.\u003c/p\u003e\n"]]],["The post announces support for schema.org markup for organization logos, allowing users to specify their preferred logo image for Google search results. Using `Organization` markup, websites can indicate the logo's location via visible on-page elements (HTML) or JSON-LD code. This markup signals to Google's algorithms which image to use in search results, such as in the Knowledge Graph. It also mentions the availability of the Webmaster Help Forum for any related questions.\n"],null,["# Using schema.org markup for organization logos\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our documentation about [logo markup](/search/docs/appearance/structured-data/organization#logo).\n\nWednesday, May 15, 2013\n\n\nToday, we're launching support for the schema.org markup for organization logos, a way to connect\nyour site with an iconic image. We want you to be able to specify which image we use as your logo\nin Google search results.\n\n\nUsing schema.org\n[`Organization` markup](https://schema.org/Organization),\nyou can indicate to our algorithms the location of your preferred logo. For example, a business\nwhose home page is www.example.com can add the following markup using visible on-page elements on\ntheir home page: \n\n```\n\u003cdiv itemscope itemtype=\"https://schema.org/Organization\"\u003e\n \u003ca itemprop=\"url\" href=\"https://www.example.com/\"\u003eHome\u003c/a\u003e\n \u003cimg itemprop=\"logo\" src=\"https://www.example.com/logo.png\" /\u003e\n\u003c/div\u003e\n```\n|\n| **Update 21 October 2014**: You can also use any other supported syntax such as this JSON-LD\n| code: \n|\n| ```\n| \u003cscript type=\"application/ld+json\"\u003e\n| {\n| \"@context\": \"https://schema.org/\",\n| \"@type\": \"Organization\",\n| \"url\": \"https://www.example.com/\",\n| \"logo\": \"https://www.example.com/logo.png\"\n| }\n| \u003c/script\u003e\n| ```\n\n\nThis example indicates to Google that this image is designated as the organization's logo image\nfor the home page also included in the markup, and, where possible, may be used in Google search\nresults. Markup like this is a strong signal to our algorithms to show this image in preference\nover others, for example when we show Knowledge Graph on the right hand side based on users'\nqueries.\n\n\nAs always, please ask us in the\n[Webmaster Help Forum](https://support.google.com/webmasters/threads?hl=en&thread_filter=(category:structured_data))\nif you have any questions.\n\n\nPosted by [RJ Ryan](https://plus.google.com/117143425882245613158/?rel=author),\nGoogle Engineer"]]
