Grow engagement with content and rewards

Promotional content enables you to promote fresh and timely content such as special offers, limited-time events, new content, and major updates. This helps you engage players outside of your game and drive them to open or reinstall your game and take advantage of offers such as discounts or special deals. Running high-quality and frequent promotional content is an important signal to Play that you're continually investing in your game and increases your chance of getting featured.

Adding YouTube videos in store listing helps re-engage players by showcasing your game’s features, gameplay, and updates. These videos increase your game's presence across the storefront which includes your game’s detail page, search home and the games home, depending on the relevance to each player. You can add video playlists from the game’s official YouTube channel or user-driven videos based on content guidelines.

Play Points is one of the world’s largest reward programs reaching over 300 million members. You can engage and convert high value players ranging from Bronze, Silver, Gold and Platinum tiers depending on their Play Points status. The program covers the vast majority of purchase-ready, active spenders on Play across 36 countries . You can set limited quantities for exclusive in-game items to build excitement and boost participation while optimizing campaigns based on performance analysis .