Programmatic Guaranteed (PG) allows you to negotiate with a number of demand-side platforms (DSPs). Google reviews demand-side platforms (DSPs) and partners with them to ensure they meet your expectation for guaranteed and predictable campaign delivery.
Buyer decision-making
It’s the buyer’s responsibility to ensure all active PG deals fully deliver. Buyers are expected to adhere to a service level agreement (SLA) that helps Ad Manager ensure delivery of your deals. Buyers can make bidding decisions when Ad Manager determines that a bid isn’t necessary to ensure full delivery.
Our systems continually monitor the performance of PG buyers. Buyers who don’t follow the SLA are reevaluated for their eligibility to participate in PG the following month. If the publisher is at fault for an under-delivery, it won’t count against the buyer’s SLA.
Publisher- and buyer- initiated proposals
You can initiate proposals with any of the following DSPs. These DSPs can also initiate proposals (RFPs) with your network. Only Display & Video 360 is fully enabled for all supported PG features . Other DSPs have some, but not all, features of PG. You can reach out to the DSP directly to learn more about what they can support.
- Active Agent
- Adform
- Adobe
- Amazon (US, EU, APAC)
- Appier
- Basis
- Beeswax
- Display & Video 360
- Hawk Media
- Infillion
- Mediasmart
- Nexxen
- PulsePoint
- Quantcast
- StackAdapt
- The Trade Desk
- UNICORN
- Viant
- Yahoo!
Buyer-initiated proposals only
The following DSPs can initiate proposals with your network. However, these DSPs aren't available from the list of buyers in a proposal, so you won't be able to initiate a proposal with them.
- Loblaws Inc.
- Logicad (SMN)
Supported features
| Active Agent | Adform | Adobe | Amazon (US, EU, APAC) |
Nexxen | Appier | Basis | |
|---|---|---|---|---|---|---|---|
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PG with frequency management
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* PG with 1P audiences
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* PG with 3P audiences
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N/A | N/A | N/A | N/A | N/A | N/A | N/A |
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** CPD Sponsorships
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CPM Sponsorships
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PG with publisher-managed creatives
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Roadblocks
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YouTube cross-sell
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Marketplace bulk RFP
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| Beeswax | Display & Video 360 | Hawk Media |
Quantcast | Infillion | StackAdapt |
|
|---|---|---|---|---|---|---|
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PG with frequency management
|
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* PG with 1P audiences
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* PG with 3P audiences
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N/A | N/A | N/A | N/A | N/A | |
|
** CPD Sponsorships
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CPM Sponsorships
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PG with publisher-managed creatives
|
|
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|
Roadblocks
|
|
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|
YouTube cross-sell
|
|
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|
Marketplace bulk RFP
|
|
| Mediasmart | The Trade Desk | UNICORN | Viant | Yahoo! | |
|---|---|---|---|---|---|
|
PG with frequency management
|
|||||
|
* PG with 1P audiences
|
|||||
|
* PG with 3P audiences
|
N/A | N/A | N/A | N/A | N/A |
|
** CPD Sponsorships
|
|||||
|
CPM Sponsorships
|
|||||
|
PG with publisher-managed creatives
|
|||||
|
Roadblocks
|
|||||
|
YouTube cross-sell
|
|||||
|
Marketplace bulk RFP
|
* Here, 1P (first-party) audience and 3P (third-party) audience refer to audience lists applied by buyers.
** CPD Sponsorships are only supported for Display & Video 360 partners and advertisers who have billing addresses outside the European Economic Area (EEA).
Supported feature
Not supported feature
Supported feature dependent on location
