Declare ad technology partners for creatives in reservation campaigns for GDPR

Google provides extensive tools to help Ad Manager publishers comply with the GDPR and our EU user consent policy . This includes helping publishers select their preferred ad technology partners (ATPs) for ads personalization from a list of companies that have provided Google with information about their compliance with the GDPR—all of whom also have to comply with our data usage policy to ensure publisher data is protected. This list of ATPs applies to programmatic demand and can be extended to reservations, as well.

You can access the EU user consent settings in Ad Manager by clicking Privacy & messaging, and then clickingon the European regulations message type card.

You can access the reservation creatives declaration settings by clicking Admin, then Delivery, and then Delivery settings.

Learn more about GDPR and Ad Manager .

Jump to

• Specify network-level GDPR settings for reservation creatives
• Declare different ad technology partners for specific reservation creatives and creative wrappers
• Check ad technology partners declaration status

Specify network-level GDPR settings for reservation creatives

Declare ad technology partners that you work with on reservation creatives. Reservation creatives are associated with non-programmatic line items, including guaranteed (Sponsorship and Standard) and non-guaranteed (Network, Bulk, Price Priority, and House). Google will check for consent for any ad technology partners that you declare when determining whether reservation creatives are eligible to serve.

Complete the following steps to declare ad technology partners for reservations for your entire network:

1. Sign in to Google Ad Manager.
2. Click Admin, then Delivery, and then Delivery settings.
3. Select an option to declare the ad technology partners you work with on reservation creatives:
   • No ad technology partners to declare: You choose not to declare any ad technology partners for reservation creatives.
   • Declare ad technology partners: Search for the names of ad technology partners you work with on reservation creatives, then select the ad technology partners to add them to the list.
4. Click Privacy & messaging.
5. Clickon the European regulations message type card.
6. In the Add custom ad partner URLsfield, enter the URL of any owned ad technology. If you use any ad technology owned by you or your company on your site or app, such as a content delivery network, enter its URL, domain, or subdomains to make sure that ad technology isn’t blocked in reservation requests. This list should only include ad technologies that you were unable to declare in the previous step.
   Note:It is your responsibility to ensure that you have consent for any URLs that you enter if consent is required.
7. Allow Google to extend consent checking to all reservations in the EEA, the UK, and Switzerland. You can opt in to the "Check reservation creatives for consent" feature to allow Google to scan all reservation requests and ensure that your network only serves reservations for which you have user consent. This option applies to publishers who are using Google's tools to manage consent for GDPR, as well as those who are using the TCF v2.3 to manage consent.
   Note: If you do not opt in, it is still your responsibility to ensure that your reservations have the necessary user consent to serve if consent is required.
8. Click Save.

If you declare ad technology partners on reservation creatives and choose to extend creative checking to reservation creatives, those reservation creatives will be ineligible to serve on non-personalized ad requests. To allow these reservation creatives to fill non-personalized ad requests, remove all of the ad technology partner declarations associated with that creative.

This behavior is applicable globally and not just limited to EEA, UK, and Swiss requests.

Declare different ad technology partners for specific reservation creatives and creative wrappers

You can declare different ad technology partners for reservation creatives directly on creative and creative wrapper detail pages. These declarations will override the settings selected on the EU user consent page and only apply to the associated creative or creative wrapper.

When "Check reservation creatives for consent" is enabled and consent is not present for one or more ATPs detected or declared in a wrapper, no reservation campaigns will serve on the inventory targeted by that wrapper.

Complete the following steps to declare different ad technology partners:

1. Sign in to Google Ad Manager.
2. Click Delivery, then Creative.
3. Click an existing creative, or add a New creative .

Or

1. Sign in to Google Ad Manager.
2. Click  Admin, then  Inventory, and then Creative wrapper.
3. Click an existing creative wrapper or add a  New creative wrapper .
4. In the "Associated ad technology partners," select either: 
   • Use EU user consent settings: Applies the declarations you selected in the European regulationssettings.
   • Set custom settings: Allows you to enter custom declarations for the selected reservation creative or creative wrapper.
5. If you selected Set custom settings, choose the ad technology partners you want to work with on this reservation creative or creative wrapper:
   • No ad technology partners to declare: You don't declare any other ad technology partners.
   • Declare ad technology partners: Search ad technology partners names and add them to the list.
     Any override you make here will override your network-level EU user consent/GDPR settings for this creative or creative wrapper. When both creative- and creative wrapper-level declarations are available, all declared ad technologies will be used.
6. Click Save.

Check ad technology partners declaration status

Google scans all creatives to detect the declared ad technology partners. This scan also detects any ad technology partners that have not been declared and lists them so that you can update the declarations on the EU user consent settings or the creative.

Possible statuses include:

• Incomplete:At least one detected ad technology partner wasn’t declared at the network level or on the creative. Action may be required; review the creative.
  • We found ad technology partners that you haven't declared: No action is required as publishers have no obligation to make any declarations on their reservation creatives. Additionally, declaring vendors that are not in the GDPR-certified list might block all reservation campaigns.
  • We found unknown URLs that may affect serving eligibility: Action may be required if the referred technology is owned by you or your company on your site or app, such as a content delivery network. Otherwise, ad technology partners that are not listed can contact Google to seek certification .
• Complete: All detected ad technology partners have been declared, either at the network level or on the creative. No action required.
• Dash ("__"):The creative hasn't been scanned recently because it isn't active and its status may be out of date. Represented by a dash ("__"). No action required.