The Manual report is a pre-made detailed report that shows how effective your manually tagged campaigns were at driving traffic to your website or app.
The report shows data when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app.
View the report
- Sign in to Google Analytics .
- In Reports
, under Life cycle, click Acquisition > Overview.
- In the Sessions by Session manual source card, click View Manual campaigns.
Dimensions in the report
The report includes the following dimensions . If you are an Editor or Administrator , you can add or remove dimensions in the report.
| Dimension | What it is | How it's populated |
|---|---|---|
|
Session manual campaign ID
|
This is the ID of the campaign that was associated with the start of a session. | The dimension is populated when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app. |
|
Session manual campaign name
|
This is the campaign that was associated with the start of a session. | The dimension is populated when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app. |
|
Session manual ad content
|
This is the ad content that was associated with the start of a session. | The dimension is populated when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app. |
|
Session manual medium
|
This is the medium that was associated with the start of a session. | The dimension is populated when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app. |
|
Session manual source
|
This is the source that was associated with the start of a session. | The dimension is populated when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app. |
|
Session manual source / medium
|
This is the source and medium that was associated with the start of a session. | The dimension is populated when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app. |
|
Session manual source platform
|
This is the source platform that was associated with the start of a session. | The dimension is populated when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app. |
|
Session manual term
|
This is the term that was associated with the start of a session. | The dimension is populated when you successfully send UTM parameters in the click URL for a website or send the campaign_details event for a mobile app. |
Metrics in the report
The report includes the following metrics . If you are an Editor or Administrator , you can add or remove metrics in the report.
This is the number of sessions that lasted 10 seconds or longer, or had one or more conversion events or 2 or more page or screen views.
Engaged sessions is the inverse of low engagement sessions.
This is the number of sessions that began on your website or application.
A session is a period of time during which a user interacts with your website or app.
A session initiates when a user either:
- Opens your app in the foreground
- Views a page or screen and no session is currently active (for example, their previous session has timed out)
By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last.
Learn more About sessions .
This is the total revenue from purchases, in-app purchases, subscriptions, and ad revenue.
Total revenue = purchases + in-app purchases + subscriptions + ad revenue - refunds
This is the number of distinct users who visited your website or application. A user is any user who has an engaged session or when Analytics collects:
- the first_visit event or engagement_time_msec parameter from a website
- the first_open event or engagement_time_msec parameter from an Android app
- the first_open or user_engagement event from an iOS app
