Troubleshoot creatives rejected by Microsoft Monetize

What's the issue?

One or more of the following:

• The creative does not display at all
• The creative has the wrong tag size
• The creative intermittently does not display
• For expandable creatives or other creatives with interaction, the creative attempts the interaction but does not function properly
• Creative blanks due to caching issues or batch stalls
• Creative utilizes geo-targeting, impression capping, or similar blocking technology
• Creative uses DoubleVerify or Integral Ad Science wrapping without proper macros
• Creative has excess text in Creative Content, which displays outside of iFrame

How can I fix it?

You can test the creative by pasting the creative's Microsoft Monetize ID at the end of the following link: https://creative-preview-an.com/cached/creative/insert creative id here

What's the issue?

One or more of the following:

• The creative has multiple versions with different brands under a single ID
• A single creative represents multiple brands and directs users to their respective landing pages.
• For video creatives, a pre-roll ad for a different brand plays before the actual offer

If a creative is co-branded (for example, Brand X and Brand Y collaborating), the brand will be set based on which of the brands owns the landing page URL.

How can I fix it?

Creatives can never rotate between multiple brands or advertisers. If your creative is co-branded, ensure that all landing pages in a creative’s rotation point towards the same brand.

What's the issue?

One or more of the following:

• The creative is clicked and does not open a landing page
• The creative is clicked and a landing page opens, but no content loads
• The creative is clicked and a landing page loads, but an error keeps any content from being displayed
• Creative clicks through in the same window, does not prompt new tab or window to open

How can I fix it?

You can test the creative's click-through by pasting the creative's Microsoft Monetize ID at the end of the following link: https://creative-preview-an.com/cached/creative/insert creative id here

What's the issue?

One or more of the following:

What is "sufficient"?

When evaluating a creative for appropriate brand notification, the audit team looks for at least one of three things: a logo, a landing page URL, or a distinct brand name. If the only branding on the creative is a logo, then that exact logo must also be on the landing page to be sufficient. If the only branding on the creative is a landing page URL, then that must be the URL the creative has as its landing page.

'Distinct brand name' is sufficient notification in one of the following ways:

• The creative does not display a brand
• The creative displays a brand but it is not sufficient notification
• Creative branding is obfuscated (too small, too faint) to constitute branding
  • The brand name is not an actual word and when it appears on the creative it cannot be confused for other, non-branded text (for example, Cygnas.)
  • The brand name is a distinct set of actual words and the landing page exactly matches this and/or has a distinct, matching typeface as the creative (for example, "The Best Wedding Music" goes to thebestweddingmusic.com and/or is written in red bold Helvetica on both the creative and the landing page.)

What's the issue?

One or more of the following:

• The creative's landing page loads in the same page instead of opening a new window or tab
• The creative loads the entire landing page into the frame

What's the issue?

One or more of the following:

• Creative prompts download of external application automatically or on click
• Landing page automatically prompts download of external application automatically or after countdown
• The product advertised on the creative can only be opened within an application (iTunes for example)

What's the issue?

One or more of the following:

• Creative refreshes itself
• Creative causes entire page to refresh

What's the issue?

One or more of the following:

• The creative is serving Public Service Announcements, either intermittently or always
• Creative rotates in PSA as part of A/B Testing
• Creative defaults to PSA because of brand safety blocking, geo-targeting, or other capping
• Creative uses approved PSA-enabled ad verification, but is not implemented properly

What's the issue?

One or more of the following:

• The creative has no discernible brand or offering
• Implied offering on creative does not match offer on landing page
• Creative or landing page contains no content

How can I fix it?

For a creative to serve, it must clearly show a brand or offering, or its implied offering must match the one on the landing page.

What's the issue?

One or more of the following:

• The landing page can't be reviewed
• The landing page violates moral policies
• The creative's call chain contains one or more malicious urls and/or referrers. 

How can I fix it?

Individual creatives must not contain any malicious calls. For landing page or domain issues, you can review the following (Microsoft Monetize customer login required): 

• Microsoft Monetize Policies for Buying
• Microsoft Monetize Policies for Selling 

After identifying the source of any malicious calls, you will need to traffic a new creative, since Microsoft Monetize won't overturn the status even if the malware is removed from the creative in Display & Video 360.